2023 in Review
Our interior design team's year of growth, fresh design, and fun travels
Every year brings new growth, new challenges, new friends, and for Rowan Hall Interiors, new homes that we get to make extraordinary! 2023 brought exciting wins and many fun projects that our growing team has loved bringing to life. From basement renovations and living room upgrades right here in Knoxville to Alfie’s adventures around the country, the Rowan Hall team did it all this year!
Wild, Wild West
Earlier this year, we wrapped up a basement renovation project with Preferred Construction. We’ve been calling it our “Aspen Luxe” project for its modern, western feel, inspired heavily by Alfie’s favorite places. This space might be in a Maryville basement, but these pieces would also thrive in an Aspen ski lodge or a cozy cabin in Montana. 
Read about how we designed this renovation with our friends at Preferred in part I of our project breakdown, and see the beautiful pieces and details filling the space in part II.
Alfie, of course, needed to take a ski trip or two to gather inspiration. She and Mitch hit the slopes several times in 2023–the making of a successful year for the Rowans! No one loves her job more than Alfie, but she is truly happiest on the slopes. It’s why she works so hard all summer and fall! Those winter months in Aspen are her happy place. 
Year in Color
Alfie’s 2023 travels also took her to High Point and Atlanta markets where she saw a major resurgence of color in the trend forecast. We’ve also seen Grandmillennial design make a major comeback, which is pretty thrilling when ruffles and tassel trim are your guilty pleasure.
One of our lovely clients desired a great room with a fresh take on the over-the-top grandmillennial style. Ruffles, bows, florals, and plaids are back! Alfie isn’t complaining, and she couldn’t wait to incorporate these fun elements into this project. While this traditional style is certainly current, it’s also timeless, and you can’t go wrong with a fresh take on the classics. We think girly, grandmillennial influences are here to stay, and we can’t wait to see how Rowan Hall gets to incorporate them in 2024.
With 2023’s revival of color, we saw a new rise in warm tones mixed in with the grays and blues of years’ past. A nice blend of warm and cool makes for the perfect cozy living area like the ones we created for this Knoxville family. Warm woods, neutrals, pops of blue and rust tones were the foundation for this design. These separate living spaces flow together, so cohesion was key, and we love how these spaces turned out. Stay tuned for an in-depth breakdown of this project on the blog soon!
RHI Takes NYC
Of course, it wouldn’t be a year-end recap without mentioning our IDS Designer of the Year award! Our colorful, eclectic family room addition built right here in Knoxville, Tennessee was awarded 1st runner up at the national IDS award gala in New York City. We were so honored to be included among some of the most talented designers in the country, and we’re so proud of our team. You can check out every detail of our award-winning design here.
Going and Growing
2023 was a year of growth for the Rowan Hall Interiors business. Our team grew with the addition of a marketing director and paint color consultant. Our leadership grew with our EOS business coach, and most importantly, our clientele grew! We met so many wonderful new clients this year, and we were honored to be welcomed into their lives to transform their homes.
From bathroom upgrades in Alfie’s very own neighborhood to great room updates for loyal clients, this year brought many happy workdays doing the job we love. Nearly 100 paint consultations kept our color consultants busy, and there were no shortage of furniture refreshes to fill our days.
On the Horizon
Our 2024 schedule is already booking up, but don’t worry! There’s still time for you to get the Rowan Hall team on board for your project. We’re looking forward to what the new year brings, including many fun projects we’re wrapping up and planning to begin. We’re in the early stages of a backyard poolside refresh and a Tellico Village custom home, and we’re wrapping up several bathroom and kitchen renovations throughout Knoxville.
If you missed Alfie’s adventures on Instagram, she took a trip to our clients’ new Florida farmhouse that we will be renovating in 2024. Our loyal clients have been big fans of Alfie’s for years, and they simply couldn’t move on without her! Her trip was fast, furious and a bit furry… Should make for several more interesting trips south!
Our future is full of custom furnishings, ski adventures for Alfie, more trending colors and styles, and hopefully, you! You may be deciding to stay put in your home for a few more years, and a home refresh will certainly make that more fun. Or, if you’re new to the Knoxville area, maybe you’re in need of a designer’s eye to help you get settled. We can’t wait to meet you and make you feel right at home. Contact us today to get started!
