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East Tennessee Beckons
A Guide to Moving and Designing Your Home

Moving to a new area is an exciting adventure, and East Tennessee has become a sought-after destination for many seeking a change. Beyond the breathtaking landscapes and rich cultural heritage, one of the most appealing aspects drawing people to this region is the cost of living. Our work at Rowan Hall has seen a shift in the last several years as newcomers are discovering the hidden gem we’ve been enjoying for decades! We love to share the joy of our home and offer interior design services to those moving to East Tennessee, specifically Knoxville and the surrounding areas.

East Tennessee offers the opportunity for newcomers to afford more space for their budget compared to places like California or New York. This means more square footage to furnish and make their own. With the added advantage of no state income tax in Tennessee, it’s no wonder many find the prospect of calling East Tennessee home irresistible. We love helping our clients make their new home feel special. From renovating outdated homes to making their move seamless, we aim to create the feeling of luxury in each of our projects.Knoxville interior design firm, Rowan Hall interiors, living room renovation with stone fireplace, styled 3 drawer chests, wooded artwork with frame, custom upholstered ottoman and secional, custom geometric patterned chairs in custom designed living room renovation in Tellico Village Tennessee, overlooking Tellico lake

Modernizing Homes, Creating Timeless Spaces

In the 1980s and 1990s, retirement communities in East Tennessee gained popularity, resulting in homes that may now feel a bit outdated. At Rowan Hall Interiors, we understand that moving into an older home can be daunting, but it shouldn’t be a cause for concern. Our team specializes in helping clients modernize their homes, whether through major renovations or minor updates. Purchasing an outdated home doesn’t have to be a roadblock; it’s an opportunity to transform your space so that it feels new and uniquely your own.

Tellico Village, Rarity Bay and other growing neighborhoods in the area provide amenities and community that can make a newcomer feel right at home. With the help of our Knoxville interior design team, your home will feel like yours from day one. Leave behind the stress of making a new house feel like your own. Leave it to the professionals at Rowan Hall Interiors and move right along enjoying your new community!

A Fully Completed Home Awaits You

We recognize that when individuals or families move to a new area, the last thing they want to worry about is remodeling. They want to explore their new town, make friends, and enjoy the local amenities. That’s where Rowan Hall comes in. We make it possible for our clients to move into a fully completed home that is welcoming, cozy, and suited to their taste and lifestyle. Imagine stepping into a home that is custom styled with you in mind, where every detail reflects your personality. Why not kick off your fresh start with fresh decor? We recently had a client move from California who wanted exactly that! When he moved in, he found himself right at home in a cozy condo with new furniture that perfectly suited his style. Don’t move into a new house; move into a new home!

Assisting You Every Step of the Way

Whether it’s finding a house that can easily become a home or assisting during the home-buying process, Your Knoxville interior designers are here to help. Rowan Hall Interiors understands that visualizing what changes are needed to make a house perfect for you might be challenging. Oftentimes only small touch-ups are needed to completely transform the feel of a space. It could be the daunting purple paint or the dated light fixtures that make it hard to see a space’s true potential. That’s where our expertise shines – helping you envision yourself in a house and turning it into a home you’ll love.

Preserving Historic Charm, Modernizing the Feel

In Knoxville, you’ll find areas with authentic historic charm, standing as a testament to the city’s rich history. Neighborhoods like Sequoyah Hills, Forest Brook, and Historic Old North Knoxville boast well-built homes that have stood the test of time. However, not all old homes age equally well. Some feel timeless and charming, while others may feel dated. We know what it takes to transition the latter into the former in the most efficient, cost effective way that incorporates your unique style. Most houses are just a few key changes away from complete transformation! No matter the case, Rowan Hall is confident we can assist any newcomers in feeling at home by creating a place that truly becomes their own.

At Rowan Hall Interiors, we go beyond designing spaces; we create homes that resonate with your personality, ease the burden of settling in, and allow you to fully enjoy the charm of East Tennessee. Your home is not just a place; it’s an extension of who you are. Let us make your transition of moving to East Tennessee a seamless and delightful experience. Welcome home!


Transforming Homes, Igniting Inspiration
A Vibrant, Award-Winning Home Addition Project

At the heart of every home lies the essence of family, where laughter, love, and memories intertwine. For our beloved clients, this essence expanded with the addition of a vibrant new space designed to foster togetherness and joy.

At Rowan Hall Interiors, we love meeting our clients where they are and improving their quality of life by upgrading their homes to suit them. You may remember our exciting Designer of the Year award in 2023, and it all began with a family outgrowing their home. 

The vision was clear: to create a dynamic home addition where kids could play, watch movies, and create memories. The Rowan Hall team embarked on designing a space that seamlessly integrated with the existing home, offering both functionality and flair.

Bold, Original, and Tailored to You

Embracing a transitional style that would feel timeless and current, our talented designers curated a palette of lively greens, blues, and golds, reflecting the family’s vibrant personality. This infusion of color and pattern added a playful dimension while maintaining harmony with the home’s existing aesthetic.

The addition boasts a vaulted bonus room and a thoughtfully designed powder room. We incorporated a wall of colorful cabinetry beneath the television, providing both storage and style, while plush seating invites family gatherings and movie nights. Practicality meets elegance with a dedicated space for homework, games, and endless laughter.

At Rowan Hall Interiors, we believe that truly exceptional design goes beyond aesthetics—it’s about understanding and enhancing the lifestyles of our clients. One of the greatest perks of collaborating with us is our commitment to getting to know our clients on a personal level. We take the time to understand their routines, preferences, and unique needs, allowing us to craft spaces that not only dazzle the eye but also enhance functionality and usability. By integrating our clients’ lifestyles into every design decision, we ensure that each space we create is not just beautiful, but tailored to their everyday lives, bringing joy and practicality in equal measure.

Overcoming Obstacles

With every construction project comes a hurdle or two that requires our team to adapt and make the best of the situation. In this case, a giant boulder was discovered during excavation, which ended up affecting the size of the powder bathroom. Our options were to have this boulder removed or adjust the floor plan accordingly. The Rowan Hall team decided that the costly excavation would not be worth the outcome.

However, we didn’t want to sacrifice our exciting plans for a fun powder bath. A few square feet may have been lost, but our wallpapered bathroom dreams were not! This decision, though initially challenging, proved to be a strategic choice, optimizing the family’s investment and ensuring functionality without compromise.

The small bathroom packs a punch with fabulous Thibaut wallpaper, a blue painted vanity and a custom valance that ties it all together. These clients weren’t afraid of color and bold patterns, which is always fun for our interior design team! Alfie had fun creating a space that feels bright and airy while also honoring the clients’ bold, vibrant family.

Design to Last a Lifetime

Speaking of vibrancy, this family wouldn’t be complete without their furry friends. The pets in this household dare not be referred to as animals! Therefore, the couch needed to be built for all. With a nod to durability and practicality, our designers selected materials capable of withstanding the bustling energy of the family’s kids and four-legged companions. 

We opted for luxury vinyl plank flooring that can withstand paws and bare feet alike. LVP is more durable than a traditional hardwood flooring and was the perfect choice for this family. For more information on how we choose the perfect flooring for our clients, read our Hardwood & Its Alternatives blog.

To bring in warmth and comfort, we chose an area rug to anchor the sofa seating area. We opted for a color palette and pattern that would effectively hide any dirt, crumbs or other daily messes. Of course, the rug is not only practical but also a beautiful way to tie in the colors around the room.

The furniture needed to be as durable as the flooring, as this would be where the family would gather often. We chose performance fabrics like Krypton to create durable furniture even in a lighter color like the sofa. The deep L-shaped sectional provides comfort and durability that is sure to last as this family grows.

A Fulfilling Work

The Rowan Hall team is so proud of this project and the recognition we have received. In 2023, Rowan Hall Interiors received first runner-up in our category at the prestigious National Interior Design Society’s Designer of the Year awards. The playful colors, eclectic patterns, and innovative accents made this one of our favorite projects of the year. We’re humbled that our work captivated hearts and ignited inspiration.

Even more exciting than a national award was the family’s delight with their new space. They revel in the brightness and liveliness of the design, finding joy in every corner. From family gatherings to quiet moments of reflection, the addition has become the heart of their home.

As we reflect on this award-winning project, it serves as a testament to the transformative power of design. Beyond aesthetics, it’s about creating spaces where families thrive, where every color, every texture, and every detail tells a story of love and belonging. 

The interior designers at Rowan Hall love what we do, and we’re thrilled at any opportunity to bring new life into our clients’ homes. Contact our award-winning team today to get started dreaming up a project that will make your home complete.


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Spring Awakening
A Refreshing Perspective on Home Renewal from an Interior Designer

As the vibrant blooms of spring signal a season of renewal, our homes, too, crave a revitalizing touch. In this blog post, we explore the concept of “spring cleaning” from the unique viewpoint of Knoxville interior designer, Alfie Rowan. Spring interior design can be a quiet hope at the end of a long winter. Discover how periodic refreshes can breathe new life into your living spaces, elevating both aesthetics and functionality.

Clearing the Cobwebs of Routine

Just as the changing seasons prompt us to shed the layers of winter, a well-executed spring cleaning by an interior designer in Knoxville, TN involves clearing the metaphorical cobwebs that routine living can create. This may include reevaluating furniture layouts, decluttering spaces, and introducing new design elements to invigorate the atmosphere. 

Organization systems you have in place may not actually suit where you intuitively place things, leading to clutter piling up on open surfaces. Having the designers at Rowan Hall Interiors redesign your space and storage systems will ensure everything gets tucked away where you can find it again.

Refreshing the visual design of your home can be as simple as swapping out a few key accessories! Our Knoxville interior designers understand how to completely transform the space, whether that means introducing something new, rearranging things, or adding a few custom touches with our arsenal of tools and materials. Whether it’s updated textiles or a fresh coat of paint, we’ll know just what’s needed to make your space feel completely fresh.

Breathing Life into Forgotten Corners

Over time, certain areas of our homes may become overlooked or underutilized. Our interior designers have a keen eye for identifying these forgotten corners and transforming them into functional and aesthetically pleasing spaces. When clearing clutter opens up space, take the opportunity to improve your living situation rather than leave it empty to collect clutter again. Whether it’s a cozy reading nook, a stylish storage solution, or a vibrant accent wall, every corner can contribute to the overall harmony of your home.

Embracing Seasonal Transitions

Spring is a season of transitions, and your home should reflect the changing landscape outside. Long gone are the twinkling holiday lights of winter, but you still deserve something special to adorn your space with. Every season calls for decor! An expert interior designer can guide you in seamlessly transitioning your decor to align with the fresh, lively energy of spring. From incorporating lighter fabrics to introducing pops of color reminiscent of blooming flowers, these small changes can make a big impact.

Spring is synonymous with growth, and an interior designer can seamlessly integrate nature-inspired elements into your home. From strategically placed indoor plants to nature-themed artwork, these additions not only bring a touch of the outdoors inside but also contribute to a healthier, more balanced living environment. 

Just as spring brings a burst of color to the world, our interior designers can work with you to reimagine and update your home’s color palette. Color is a key factor in the overall feel of a space; it influences how we perceive a room’s size, lighting, and even emotional qualities. Whether it’s through accent pillows, throws, or a bold feature wall, the infusion of new hues can uplift the entire mood of your living spaces. 

Time for a Refresh?

In the realm of interior design, “spring cleaning” is not just about tidying up; it’s a holistic approach to infusing your home with the vibrancy and freshness of the season. Collaborating with our interior designers in Knoxville, TN ensures that your home undergoes a rejuvenating transformation, setting the stage for a renewed sense of comfort, style, and inspiration. Welcome the spirit of spring into your living spaces and watch as your home blossoms with newfound vitality.


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Green with Envy
professional paint color consultant breaks down the best green paint colors for exterior

Ready to give your home’s exterior a fresh new look? Perhaps “fresh” like cut grass or mossy trees. Nothing gives that natural and earthy feeling quite like hues of green, but picking the perfect shade can be tricky. A home’s exterior has quite a bit to compete with from its natural surroundings to the neighbor’s house. If you pick the wrong shade, you might unintentionally camouflage your home, but the right paint color can really make your home stand out from the crowd. In this blog post, our Rowan Hall paint color consultant is sharing her top picks for the best green paint colors to be used on exteriors. On the right home, these hues will elevate curb appeal and leave neighbors green with envy.

Sherwin Williams Retreat (SW 6207)  Looking for a deep, muted green with a touch of sophistication? Retreat offers the perfect balance between warm and cool tones, with subtle blue-gray undertones that give it a neutralized, versatile appeal. This shade sits between an army green and a dark olive, depending on the lighting and surrounding hues. This is a great pick if you’re sold on a green house but still want a muted, classic look.Top and Middle Left: Paint Corps;  Bottom Left: Life on the Sunset Hill via Blogspot;  Top Right: Pinterest;  Bottom Right: Blacksburg Belle

Sherwin Williams Oyster Bay (SW 6206)

For those who prefer a more subdued mid-tone green, Oyster Bay is a great choice. With its blue-gray undertones and airy, cool-toned olive hue, Oyster Bay exudes a relaxed and tranquil vibe. It’s the lighter sister of Retreat, offering a refreshing alternative for those seeking a lighter exterior color option.

This type of shade is dreamy on a beach house but also looks beautiful in a lush landscape. The higher light reflective value means Oyster Bay won’t compete with green grass and leafy trees. In some lighting, this shade almost appears as a neutral with a slight green hue.

Left: Home Bunch;  Top Right: Pinterest;  Bottom Right: Rugh Design via Pinterest; Below: Brick and Batten

Sherwin Williams Escape Gray (SW 6185)

If you’re looking for something warmer, Escape Gray is a light olive green with warm gray undertones. Its light value and subtle gray undertones make it a versatile and inviting choice for a wide range of architectural styles. Escape Gray is perfect for homeowners looking to add a touch of warmth to their exterior palette. This shade is similar in light reflective value to Oyster Bay but doesn’t have the same hint of blue.Top Left: Marilyn Hill Interiors;  Top Right: O’Malley Builders Inc via Pinterest;  Bottom: Tilson Custom Home Builders

Sherwin Williams Eclipse (SW 6166)

If you’re looking for a more dramatic, olive-toned look, consider Eclipse. This warm olive green boasts bronze undertones that add depth and richness to any exterior. It’s an excellent option for homeowners seeking a bold and sophisticated color choice that makes a statement, and it’s perfect for a lakehouse! If you’re looking for a deeper forest green with a touch less gray, try Eclipse’s darker sister, Garden Gate (SW 6167).

Top: J Wright Building Company;  Bottom: Reminiscent Homes, LLC via Houzz

Sherwin Williams Night Owl (SW 7061)

Night Owl is a deep blend of green, charcoal gray and a touch of cyan. If you’re looking for a deeper neutral shade that still has the same natural feel of a green, this shade might be the perfect choice. In most lighting, Night Owl will appear like a dark gray, but the green-blue undertones give the earthy feeling you’re after.Top Left: Signature Homes;  Bottom Left & Top Right: Toni Marie via Pinterest;  Bottom Right: Home Bunch

Going Green

Whether you prefer a deep, muted green or a light, airy olive hue, there’s a perfect exterior paint color waiting to transform your home. With the expertise of our Rowan Hall paint color consultant, you can confidently choose the perfect shade to enhance your home’s curb appeal and make a lasting impression. 

These are the best green paint colors, but maybe you’re on the hunt for the best blues, grays or whites, too. Make sure you’re picking the right paint color for your home! Schedule a paint consultation with our professional colorist to ensure you make the perfect choice. There are infinite factors to consider, especially when choosing a color that is so present in nature. Make sure your vision comes to life by consulting the experts! Give us a call today to schedule your in-person or remote paint consultation.


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Transforming Spaces
The Indispensable Role of an Interior Designer in Home Remodeling

Should you hire an interior designer? If you’re considering a home remodel, you’re probably dreaming of the seamless, enjoyable home renovations you see on TV. You love the idea of customizing a home to meet your needs and coming home on reveal day to kick up your feet. Well, that’s what your interior designer is for!

Home remodeling is a thrilling venture, but navigating the myriad choices and decisions can be overwhelming. Pieces you pick for their visual appeal may present functional challenges, and vice versa. You may know what you want on a piece-by-piece basis and find that the puzzle of a cohesive space doesn’t quite come together. Perhaps you have a clear vision of the overall feel you want to imbue your space with but can’t seem to find anything quite right to accomplish your goal. 

Even if you’re able to navigate common roadblocks such as these, there’s still a timeline and budget to be considered. Picking everything out might be your cup of tea until costs that seem reasonable individually start adding up. It’s all fun and games until checkout! After everything’s been picked out and paid for, there’s still the management of the actual installation. You can’t have too many renovations done at once, but you don’t want to spend any more time than necessary living in a work in progress. If reading this has sparked any anxiety, there’s good news! 

All these problems share one simple solution: a well-rounded interior design firm. If you find yourself wondering “Should I hire an interior designer?” we’re here to help answer your questions. Today, we’ll explore the compelling reasons why enlisting the expertise of an interior designer like those at Rowan Hall is not just a luxury but an essential investment in the success and satisfaction of your home renovation project.

Vision Realization and Conceptualization

Our interior designers at Rowan Hall are adept at translating your vision into tangible design concepts. An entire design scheme can be built around something you already love! Whether it’s something simple, like a color or furniture piece, or complex, like a Pinterest board of seemingly unrelated images that capture an overall feeling. Our experienced team can use their extensive knowledge to match your taste to a particular design style, and they can even take things a step further by formulating the perfect fusion of multiple styles! 

From understanding your lifestyle and preferences to capturing the essence of your dream space, our expertise ensures that the finished remodel reflects your unique style while optimizing functionality. In our initial consultation, we get to know you first and foremost. We ask questions to understand your habits and desires before embarking on a journey to design your perfect home. 

Our interior designers are trained to strike the perfect balance between aesthetics and functionality. We consider not only the visual appeal of a space but also its practicality, ensuring that your remodeled home is both beautiful and tailored to suit your daily needs.Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation

Budget Optimization and Cost Efficiency

If you’re wondering if you should hire an interior designer for your remodel project, but your main concern is cost, we have some good news! Contrary to common belief, hiring an interior designer can lead to significant cost savings in the long run. Our designers are skilled in managing budgets, negotiating with suppliers, and recommending cost-effective alternatives without compromising quality. Our insights help you make informed decisions, preventing costly mistakes and ensuring the best value for your investment.

Embarking on an extensive home renovation without the proper expertise and training can lead to costly mistakes and eventual changes you will want to make. Once you live in your home, you may realize that some investments weren’t worth it while others would have been well-suited for your family. The Rowan Hall team knows how to delegate your budget in a way that is wisest for your project.

Access to Exclusive Resources

In addition to the knowledge that comes from over 20 years of business, the Rowan Hall team has access to a vast network of resources, including exclusive suppliers, artisans, and materials. This access allows us to curate a selection that aligns with your design goals, introducing unique elements that may not be readily available to the general public. 

This allows you to diversify your selection and stand out from every other home on the street. If what’s popular for now at homegoods stores doesn’t suit your taste, don’t settle. See a larger range of options within the same budget, and expand your horizons even further with customization. For instance, access to an interior designer’s resources grants you the ability to choose a furniture piece and its textile separately. Gone are the days of compromising on one aspect because you love another! Everything can be tailored to you. 

Streamlining the Decision-Making Process

Our designers also understand that too many options can be overwhelming! Not to worry; a good interior designer will allow you a reasonable scope to choose from while also curating the best paths forward for you. Home remodeling involves countless decisions, from choosing paint colors to selecting fixtures and furniture. Each choice affects the next, and it can be difficult to connect all the dots and arrive at the final destination you pictured originally. high point market, alfie rowan, knoxville interior designer, farragut tennessee, Tellico interior designer, tellico lake house, Loudon county interior designer, primary bedroom renovation, outdated home update, custom draperies, custom finish selection, interior furnishings, expert interior design firm

Our interior designers serve as a guide, streamlining the decision-making process by presenting curated options that align with your style and project goals while keeping a cohesive big picture in mind. This not only saves time but also reduces the stress associated with decision overload. 

Project Management Expertise

The complexity of a home remodel requires meticulous project management to ensure timelines are met and the process runs smoothly. Our team consists of skilled project managers who coordinate with contractors, oversee installations, and address unforeseen challenges. Our involvement ensures that the project stays on track, on time, and within budget.

In the intricate dance of home remodeling, Rowan Hall Interiors is an invaluable partner, bringing expertise, creativity, and efficiency to the table. By investing in a professional designer, you not only enhance the visual appeal of your space but also ensure a seamless, well-executed project that surpasses your expectations. Transform your home with confidence, guided by the skilled hands of an interior designer who takes away the stress of remodeling, leaving only the fun and excitement while turning your design dreams into reality.

So, should you hire an interior designer? We can assure you that the process will be much more enjoyable and seamless, and the final product will have the priceless touch of luxury. You’ll begin by sharing your desires with our fabulous team of creative interior designers, and you’ll end with a grand reveal when you can finally kick your feet up and say, “we did it!”


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