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Designing History
Celebrating Female Dominance in Interior Design for Women's History Month

As Women’s History Month begins, it’s fitting to cast a spotlight on the indomitable influence of women in the realm of interior design. Beyond aesthetics, the impact of female designers resonates through the ages, shaping the very fabric of how we experience and inhabit our spaces. As a female-dominated team and women-owned interior design firm, we thought it only appropriate to pay homage to the significance of female dominance in interior design. At Rowan Hall Interiors, we celebrate the creativity, resilience, and innovation that women bring to this dynamic field.

Pioneering Voices in Design

Explore the trailblazing women who paved the way for generations of interior designers. From Elsie de Wolfe, the first professional interior designer, to contemporary visionaries like Kelly Wearstler and Sheila Bridges, their contributions have not only shaped design trends but have also shattered glass ceilings, proving that creativity knows no gender.

Rowan Hall Interiors, founded by Alfie Rowan over 20 years ago, would not exist as we know it without the pioneering women in the interior design industry. As a female-owned business, it’s not lost on us that women throughout history fought to make our jobs possible. It’s only right that we consider the past during this Women’s History Month.

Feminine Perspectives in Design

The female touch in interior design often brings a unique perspective that transcends mere aesthetics. Women designers are adept at infusing spaces with warmth, functionality, and an intuitive understanding of the needs and desires of those who inhabit them. Their designs often prioritize comfort without sacrificing style, creating environments that truly feel like home.

It’s no secret that men and women have differing talents. Throughout history, women have been the ones to “make” the home, so why shouldn’t we also be the ones to design it? Although gender roles aren’t what they once were, women still tend to be more in tune with daily living habits and how functional design might improve quality of life. When it comes to combining practicality, durability and beauty, the ladies of Rowan Hall Interiors know how to design a space that fits your lifestyle–instead of the other way around!

Breaking Stereotypes and Redefining Spaces

In an industry historically dominated by men, female designers challenge stereotypes and redefine what is possible. They bring fresh ideas, innovative solutions, and a keen sense of adaptability to create spaces that reflect the diversity and dynamism of the individuals who live, work, and thrive within them.

The collaborative nature of interior design finds a natural ally in the collaborative spirit of women. Our Rowan Hall designers excel at building relationships, working closely with clients, and fostering a sense of community within the design industry. This collaborative approach not only enhances the creative process but also contributes to the growth and inclusivity of the field.

Nurturing the Next Generation

Female dominance in interior design extends beyond the present moment; it involves nurturing the talents of the next generation. Many women designers actively mentor and support emerging talents, fostering a legacy of creativity and empowerment that propels the industry forward.

At Rowan Hall, the women on our team range from early 20s to early 50s, and the younger team members are constantly soaking up knowledge from our more experienced designers. As women in a male-dominated industry, we understand the importance of paving the way for future female designers just like the women before us.Rowan Hall team, interior designers knoxville tn, interior design team farragut tennessee

Let’s Have a Girl Party!

As we honor Women’s History Month, let’s acknowledge and celebrate the profound impact of female dominance in the field of interior design. From historical pioneers to contemporary innovators, women have shaped and continue to shape the way we experience our surroundings. Their influence goes beyond trends, embedding itself in the very essence of how we create and inhabit spaces, leaving an indelible mark on the ever-evolving canvas of design. Here’s to the women who design, inspire, and shape the world around us.

And, here’s to the women of Rowan Hall Interiors. If your desire is a home lovingly designed by strong women with impeccable taste, you’ve found the interior design firm for you. Contact us today to get started creating a home that honors your lifestyle and favorite elements of design. We can’t wait to hear from you!


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A Grandmillennial Oasis
Reviving Tradition with Rowan Hall Interiors

Step into the enchanting world of grandmillennial interior design, where timeless elegance meets playful sophistication. In this blog post, we’re breaking down our latest grandmillennial  living room project, where traditional design elements are reimagined in a vibrant and modern context. At Rowan Hall Interiors, we pride ourselves on crafting spaces that seamlessly blend classic charm with contemporary flair, creating personalized havens that reflect the unique tastes and lifestyles of our clients.

At Rowan Hall Interiors, our goal is to transform spaces into sanctuaries—places that feel cozier, brighter, and more luxurious. Drawing inspiration from the classic silhouettes and a little bit of frill, our team of interior designers brought our clients’ vision to life in a great room update. With a keen eye for detail and a passion for timeless design, we curated a space that exudes warmth, character, and charm.

Customized Color Palette and Thoughtful Updates

Our signature approach to design begins with a deep understanding of our clients’ preferences and lifestyles. By maintaining a neutral base with rich gray walls and a neutral sofa, we provided the perfect canvas for our vibrant color palette to shine. Custom window treatments, patterned throw pillows, and custom boucle chairs in coordinating peach hues added layers of texture and visual interest to the space.

BEFORE

To prep the space for the luxurious furnishings we would be adding, we needed to update the room’s foundation. We began by refinishing the existing fireplace surround with a white marble tile. The clean, classic look of the herringbone pattern next to the original stained mantel seamlessly merged traditional charm with contemporary elegance. 

We also painted the walls and ceiling to achieve a base palette that would compliment our design plan. Our professional paint colorist opted for deeper shades that would make the room feel cozier. The ceilings were tall enough and the room was large enough that the space could handle a more mid-tone gray without feeling too dark. This paint choice actually makes the final design feel even more quaint and classic.

BEFORE

Playful Details and Maximalist Approach

One of the hallmarks of grandmillennial interior design is the incorporation of playful details that add whimsy and charm to the space. At Rowan Hall Interiors, we love to embrace this maximalist approach, allowing creativity and personality to shine through in every design. Tassel trim and florals, once considered outdated, were reintroduced in an updated way, bringing traditional design elements into the modern era. This thoughtful blending of old and new creates a space that feels fresh, inviting, and full of character.

Like any true interior designer, Alfie loves the opportunity to play with all types of design aesthetics. While she loves incorporating antique pieces and vintage finds into her own home, some clients prefer a more minimalistic and current approach. Overall, design has trended away from big, colorful florals and frilly accents. At her 2023 trip to High Point Market, Alfie got a sense that the industry would be moving back towards more traditional, feminine, and whimsical design. This project is just a taste of what is to come!

Let’s Write Your Story

In the heart of Knoxville, Tennessee, this living room project stands as a testament to the beauty of tradition and the excitement of modern design. At Rowan Hall Interiors, we believe that every space tells a story—and this living room is a celebration of timeless tradition and joyful innovation. From concept to completion, our team is dedicated to bringing our clients’ visions to life, creating personalized havens that reflect their unique tastes and lifestyles. Experience the magic of grandmillennial style with Rowan Hall Interiors, where classic charm meets contemporary flair in perfect harmony.

Your home should tell a story you are proud to share. If you don’t feel inspired within your home, maybe it’s time for a change. Whether grandmillennial interior design has renewed your love of home interiors or you’re itching for a more minimal design, the Rowan Hall team can make it happen! Give us a call today to begin planning your dream home upgrade.


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The White-Glove Treatment
7 Reasons to Choose Custom Window Treatments for Your Home

At Rowan Hall Interiors, we understand the pivotal role that window treatments play in transforming a space. While store-bought curtains offer convenience, the unparalleled beauty and functionality of custom window treatments are a design secret we love to implement in our clients’ homes. In this blog post, discover the top 7 reasons to choose custom treatments can elevate your home to new levels of sophistication and style.

1. Tailored to Perfection

One size does not fit all, especially when it comes to your home. Custom window treatments are meticulously tailored to the specific dimensions of your windows, ensuring a flawless fit. Say goodbye to the awkward gaps and uneven drapes that often accompany store-bought options. With custom treatments, your windows receive the attention they deserve.

Our Knoxville, Tennessee interior designers do it all! From meticulous measurements to careful installation (including a steamer when necessary), our team ensures perfection from beginning to end. Our endless catalog of knowledge allows us to achieve window treatment excellence every time.

 

2. A Symphony of Fabrics

The world of fabrics is vast and varied, and custom treatments allow you to explore it fully. Our Rowan Hall designers choose from an extensive array of high-quality materials, patterns, and textures to perfectly complement your existing decor. Play with fabric pairings, and let us help coordinate a lux palette that ties in with the rest of the textiles in your home. The result? Window treatments that harmonize seamlessly with the unique aesthetic of your space.

We attend yearly design markets and continuously receive new collections of fabric samples from our favorite vendors to ensure we are always on the cutting edge of drapery creativity. Your window treatments will be perfectly unique and unlike any you’ve ever spotted when browsing online. We can even coordinate throw pillows or bedding to make your entire space feel luxurious and custom.

custom draperies, hung by Knoxville interior design team at Rowan Hall Interiors, Farragut custom home designer, bedroom by interior designers in knoxville tennessee3. Designing with Precision

Your home is a canvas, and window treatments are an integral part of the materials used to create your own work of art. With custom options, you have control over every design element – from the style of the headers and hems to the placement of embellishments. The result is a personalized masterpiece that reflects your taste and style sensibilities. Don’t settle for something almost perfect when you could have everything just right!

But don’t worry–you don’t need to know what style pleats to pick or the difference between a valance and a cornice. That’s why you hire the Rowan Hall team! We know the perfect length to account for panel growth over time based on the fabric weave. We’ve spent 20 years learning from our mistakes so you get our seasoned expertise and custom drapery perfection!

4. Functionality Tailored to You

living room, renovated kitchen, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville TennesseeBeyond aesthetics, custom window treatments can be tailored to meet your specific functional needs. Whether you crave complete blackout solutions for a restful night’s sleep or desire sheer fabrics that allow natural light to dance through, customization ensures your treatments are as practical as they are beautiful.

We can even include motorized shades when you really want to live in luxury. Alfie thinks every home should have an automated “wine time” when the shades go down and the lights dim when it’s time to wind down for the evening. We can make your beautiful window treatments functional and practical for your lifestyle.

5. Endless Style Possibilities

Store-bought curtains offer a limited range of styles and sizes, often leaving homeowners compromising on their design vision. Custom treatments, on the other hand, open the door to endless style possibilities. From Roman shades to tailored valances, the choices are as varied as your imagination allows. Combined with the ability to customize furnishing textiles, custom window treatments allow you to drape your home top to bottom in the perfect mix of colors, textures, and prints. Transform your living space into a visual and tactile delight for the senses!

6. Long-Term Investment in Quality

BEFORE: outdated draperies

AFTER: custom draperies by Rowan Hall Interiors

Nothing ages a space like faded or tattered curtains! What looked cheerful in a store a few years ago might now provide the type of energy that’s only useful when you’re going for a “haunted” look around October. Luckily, quality is the hallmark of Rowan Hall custom window treatments. Handcrafted with precision and made from premium materials, these treatments are built to last. Investing in custom options is a long-term commitment to the durability and enduring beauty of your home’s decor.

7. Professional Installation for a Flawless Finish

The final touch in the journey of custom window treatments is professional installation. Our team ensures that each treatment is installed with meticulous care, guaranteeing a flawless finish that enhances the overall aesthetic of your space. We know little details always add up to a stunning final result!

Like we mentioned before, we’re always prepared with a steamer to make sure window treatment installation is nothing short of perfect! You’ll come home to photo-ready custom draperies that make your space look straight out of a magazine.knoxville interior designers knoxville tn, Alfie Rowan of Rowan Hall Interiors, straightens dining chair in custom furnished Farragut home

Call Rowan Hall – We’ll do the Rest!

In the world of interior design, every aspect of a space matters, and window treatments are no exception. Custom options elevate your space, providing a level of sophistication, personalization, and quality that store-bought curtains simply can’t match. Consider custom window treatments as an investment in the beauty, functionality, and uniqueness of your home – a decision that will undoubtedly enhance your living experience. Read more about custom window treatments and our process to perfection here

Contact the Rowan Hall team today to get started on your own window treatment upgrade! We recommend beginning with a discovery call or an initial consultation to get the ball rolling. Our team of design professionals can take the reins from there! We can’t wait to hear from you!


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Seamless Transitions
Why Hire an Interior Designer Before Moving to Knoxville, Tennessee

Embarking on a move to Knoxville, Tennessee? Amidst the excitement of a new chapter, one crucial consideration often overlooked is a thoughtfully designed living space’s impact on your overall experience. In this blog post, we explore the compelling reasons why hiring an interior designer before moving to Knoxville is a strategic and rewarding decision.

Local Expertise, Global Vision

Self-proclaimed “Scruffy City”, a title taken on after being described as such by the Wall Street Journal when it was selected to host the 1982 World’s Fair, Knoxville boasts a unique blend of history and culture. Though you can still buy Scruffy City merchandise downtown, where the Sunsphere, an architectural disco ball constructed for the same World’s Fair, still stands, modern Knoxville is anything but scruffy.

There is always something to do, and, as is crucial to the southern way of life, something to eat. We boast the same restaurant to person ratio as New York, New York! At Rowan Hall Interiors, we pride ourselves on having knowledge of the local aesthetic, and we can help you seamlessly integrate your personal style into the fabric of Knoxville’s charm. From historic neighborhoods to contemporary developments, our insight ensures your new home aligns harmoniously with the spirit of the city. Check out the Rowan Hall team’s favorite Knoxville spots here!

Tailored Designs for Your Lifestyle

Moving is a significant transition, and your living space should reflect and support your lifestyle. Our team of interior designers conduct a thorough lifestyle analysis to create a personalized design plan that considers your daily routines, preferences, and aspirations. Now that everything’s in boxes, it’s the perfect time to get organized! We can customize storage spaces and organization systems based on what feels most intuitive to you, so everything can find its perfect place in your new space. From family-friendly layouts to sophisticated singles’ retreats, our expertise ensures your home is a perfect match for your unique needs. Check out our portfolio to see how we integrate creative solutions into our designs.

Time and Stress Savings

Relocating involves an array of tasks, from logistics to settling into a new community. Entrusting the interior design process to a professional allows you to focus on the aspects of your move that require your personal attention. From selecting furnishings to overseeing installations, at Rowan Hall Interiors, we streamline the process, saving you time and alleviating the stress associated with setting up a new home. Read about our perfected 15-step white glove process here!

Whether you need to select something new, reorganize what you already have to suit the layout of a new space, or combine fresh features with old favorites so they mesh seamlessly together, Rowan Hall Interiors is here for you!

Investment-Conscious Designcustom designed bedroom, Knoxville Interior Designer, Rowan Hall Interiors, Farragut custom home, interior designers knoxville tn

A skilled designer can help you optimize your investment by allocating budget to the areas that will be most beneficial to you. We source high-quality furnishings that will last throughout the years and help you avoid costly design mistakes. Buy nice or buy twice, as they say! Products that last end up costing less in the long run, and our team knows which vendors will be perfect for you the first time around. Investing in professional guidance upfront often leads to long-term savings and a more enduring design. 

Instant Home Comfortknoxville interior designers knoxville tn, Alfie Rowan of Rowan Hall Interiors, straightens dining chair in custom furnished Farragut home

Imagine arriving in Knoxville to find your new home not only move-in ready but also a reflection of your style and personality. At Rowan Hall, we can work to ensure that your space is fully furnished, impeccably styled, and ready for you to settle in and start enjoying life in Knoxville from day one.

Before making the leap to Knoxville, consider the invaluable contribution that Rowan Hall Interiors can make to your relocation experience. From local expertise and tailored designs to time and stress savings, the decision to hire a professional ensures that your new home is not just a place to live but a haven that embraces your individuality in the heart of Tennessee’s vibrant landscape. Embrace the journey with a beautifully designed home awaiting your arrival in Knoxville.

Contact our team today to make your move to Knoxville as seamless as can be! We can’t wait to help you get settled and make Rocky Top your home sweet home.


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framed artwork and lamps behind custom upholstered sectional, custom upholstered ottoman, matching patterned chairs, wood beams in custom designed living room, by Knoxville TN interior design firm Rowan Hall Interiors, custom home in Farragut TN

A Symphony of Style
Transforming a Dark Basement into a Contemporary Haven

At Rowan Hall Interiors, we believe every space has the potential to become a reflection of its inhabitants’ personalities and preferences. In our latest project, we embarked on a journey to breathe new life into a dated and dim basement, creating a contemporary oasis that seamlessly merges transitional elegance with bold modernity.

The Vision

BEFORE

BEFORE

The problem was clear: the basement no longer harmonized with the rest of the beautifully remodeled home. Dark and outdated, this space needed a fresh start to become a family-centric area for relaxation and entertainment. The Rowan Hall team previously worked with these clients for years, remodeling almost every inch of their upstairs while leaving the basement neglected. Now, it was time for a change.

Our clients typically favor a contemporary look, yet their home leans traditional. In the rest of the home, we created a delicate, transitional balance. A total remodel of the basement gave us the opportunity to let the clients’ contemporary taste shine. 

We love that these clients don’t shy away from bold color, but it was important to give them a neutral base so their favorite hues could shine. We opted for blue accents that give this space a classic and fun feel.

A New Foundation

Before we could bring in the fun furnishings and dreamy accents, we needed to address the foundation of the room. Carpet and dark walls were not exactly creating an inviting environment, and there was a dividing wall with a stone archway separating the basement. We decided to open up the space by removing the wall, which led to a structural dilemma and the need for a wood beam spanning the middle of our new open space.

Wood beams installed for structural support and architectural design

Navigating structural challenges creatively, we turned a necessity into a design highlight. Four massive beams, stained to match the new engineered hardwood flooring, became not just supports but an architectural focal point, adding an extra layer of sophistication to the room.

We painted the walls a light gray, installed new flooring, and our blank canvas was ready for the Rowan Hall magic!

Kitchen Overhaul

This basement hangout had a pretty dated eyesore that was probably amazing in some other decade. A fireplace + kitchen combo wouldn’t have been our first pick, but we wanted to work with the unique layout to create a more functional space for this bonus room.

BEFORE

Working with the existing structure, we transformed the space by adding more cabinets to give a more balanced appearance. We opted for a light, warm gray color to brighten the space, and replaced the countertops with a beautiful light quartz. We introduced a metallic glass tile backsplash to dress up the space, and ran the tile in a vertical straight stack to give the contemporary feel our clients love. 

As for the fireplace, we chose to embrace it. The heavy stone needed to go, and we replaced it with a neutral tile surround. The finished look is sleek and modern, the perfect focal point for a cool basement hangout. 

renovated kitchen, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

AFTER

renovated kitchen, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

AFTER

Thoughtful Planning

To break up the long, open space and provide flow, we designed back-to-back seating areas, giving the family multiple areas to gather for movies and game nights. Both areas have cozy seating and upholstered ottomans, perfect for lounging. We broke up the space vertically by adding a set of beautiful lamps between the back-to-back sofas. This is one of those genius techniques that our clients love when working with our experienced designers. The room still feels open and airy, but visually, there is a clear separation.

basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

One of the seating areas is anchored by the fireplace, and we opted for an L-shaped sofa to provide plenty of comfy seating. An important piece of the puzzle for this particular client was artwork. She really wanted something that spoke to her, so we searched high and low for the perfect options. In the end, she fell in love with this abstract figurine painting in shades of blue and gray, which perfectly ties in with the other blue hues we included. 

basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville TennesseeThe other seating area is anchored by a bold statement wall. We couldn’t resist a little grasscloth wallpaper, especially when our clients aren’t afraid to take some risks! This one in particular has a raised gold detail in a geometric pattern. The TV sits beautifully on this wall, and we also installed a floating cabinet to hide cords and consoles and other not-so-beautiful things. We truly think of it all!

Personalized Expertise

At Rowan Hall Interiors, we take pride in earning our clients’ trust through personalized expertise. Every decision is curated to suit their needs, ensuring a collaborative and enjoyable design journey. Personal touches, like the client’s cherished artwork, are seamlessly integrated into the design narrative.basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

The stark contrast between the before and after is a testament to the transformative power of thoughtful design. The once dark and uninspiring space now radiates openness, contemporary elegance, and a neutral palette punctuated with playful pops of color that can easily evolve with the family’s changing tastes.

In every project, our Knoxville interior designers’ commitment is to go beyond aesthetics, creating spaces that tell a unique story and enhance the lives of those who inhabit them. This basement remodel is not just a room; it’s a symphony of style, where the elements of contemporary and transitional design dance together in perfect harmony.

We would love to get to know you and create a beautifully unique space for you and your family! Whether your living room needs an upgrade or you’re itching for a total remodel, our team can make your dreams come true. Give us a call today!

For more photos of this project, click here.


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