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August 4, 2023

Welcome to Knoxville!
An interior designer's guide to an East Tennessee move

Knoxville is home to the Tennessee Volunteers, Dolly Parton and your favorite interior designer, Rowan Hall Interiors. From Market Square to the Sunsphere, our town is full of iconic spots, historic architecture, and mountain views. Knoxville’s central location to much of the US is as ideal as the Southern atmosphere. It’s no wonder folks are flocking from all over!

Relocation Station

If you’re contemplating moving to Tennessee from out of state, it might be the lack of state income tax that grabbed your attention. Coupled with the lower cost of living compared to many other states, relocating to the Volunteer State tends to be a financially sound decision for many people. Whether it’s a move to kick off your retirement years or the decision to raise your family here, Rowan Hall is here to be your trusted Tennessee interior designer!

In Knoxville, there’s no need to sacrifice city life or the great outdoors. A quick hour car ride takes you to the Smoky Mountains where you can enjoy the great outdoors and get familiar with our region’s national park. Downtown Knoxville’s eclectic atmosphere, restaurant scene and walkability will give you the city feel you might be searching for. There is something for everyone in our diverse town, which is what makes Knoxville special. Catch views of the Smoky Mountains from a rooftop cocktail lounge or enjoy the city skyline while paddle-boarding down the Tennessee River. Better yet, try both in one day!

New to the Neighborhood

Downtown Knoxville

The Tennessee Theater, Old City, Market Square… Downtown Knoxville is a unique and eclectic scene that combines all the best parts of our town. If you’re one of the lucky ones who snags a Downtown loft in one of the beautiful historic buildings, your new space might need a few upgrades to truly feel like home. Whether your kitchen and bathrooms aren’t quite up to par or you’re looking to furnish your cool new digs with pieces that belong, Rowan Hall’s team of experts will make it feel like yours.

Sequoyah Hills

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Sequoyah Hills is that neighborhood in Knoxville. One hundred years ago, this part of town was one of Knoxville’s first suburbs. After a century of growth, the streets of Sequoyah are situated minutes from the Downtown scene, the University of Tennessee’s campus, and the convenience of Bearden. The homes in this coveted neighborhood are full of character and charm, and most are pretty well-kept for their age. If you’re looking for a fixer-upper in this perfect location, you’ll need Rowan Hall’s expert designers and project managers to bring back the glory days!

Rocky Hill

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Rocky Hill is another coveted region of Knoxville, and one drive down Westland Drive will have you understanding why. This neighborhood is centrally located, and its proximity to Lakeshore Park, Bearden and West Town Mall is only one of the reasons families are flocking here. If you’re moving into the 37919 for the quiet, family-friendly community, great schools, and convenience to West Knoxville businesses, Rowan Hall’s team can help in a multitude of ways. Maybe you need help seeing potential in an outdated rancher, or maybe you fell in love with a charming cottage that needs some TLC. You’ll be glad you contacted us to bring your vision to life!

There are so many other unique neighborhoods throughout Knoxville, and you really can’t go wrong with wherever you choose! In future blogs, we’ll introduce you to Farragut, Tellico, Maryville, and the rest of the Knoxville-adjacent locations we work. Stay tuned to our Instagram and Facebook to be alerted when we break down the next East Tennessee hot spots.

An RHI Welcome Home

Moving to a new place is exciting and a little bit overwhelming. There’s so much to discover in Knoxville, from your new favorite park to where you’ll do your grocery shopping. In the midst of a relocation and exploring your new city, you could throw in trying to get settled into your home, or you could leave that to the experts! The best part about working with Rowan Hall and our tried-and-true 15-step process is that you don’t have to lift a finger. We bring it all together (down to stocking your silverware drawer, if you wish), so you can focus on getting to know your new town.

Rowan Hall will also ensure you’re moving into a completely unique and custom home. Knoxville has many beloved furniture stores around town, and their pieces are beautiful but quite popular. Another perk of working with our interior design firm instead of shopping with the rest of Knoxville is having furniture that was custom designed for you and your lifestyle. We work with trusted vendors from around the country to design pieces that were created just for you, and we curate artwork and accessories that will speak to you and make your space stand out above the rest. Learn more about our interior furnishing projects here. Knoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

Caffeine Fixes, Cocktail Flights and Lemon Cookies

Since you’re hiring Rowan Hall’s design team to take care of all the details within your home, you’ll have time to get out and enjoy Knoxville! After a lifetime of living in here, Alfie knows all the hidden gems. You can hit the Knoxville staples like Calhouns and Copper Cellar, or you can live like the locals do and visit the Rowan Hall team’s favorite spots. Who better to get recommendations from than a few ladies with impeccable taste?!

Good Eats

Chez Guevera – Their name may have changed 20 years ago, but Knoxville natives still know this eclectic dive as “La Paz.” Amazing food and the best salsa verde north of the Alamo!

A Dopo – Pizza, gelato, wine… There’s not a bad thing on the menu. Make a reservation to take your honey, and don’t forget to ask for extra sweet hot!

Kefi – If you see our marketing manager having a cocktail flight on a Friday night, no you didn’t. Kefi is the best Downtown spot for a girls’ night out, and you might spot a local celeb or two!

Point B – All you need to know is that they have a french fry sampling board. This new West Knoxville eatery is a fun and delicious go-to.

Hard Knox Pizza – With 3 locations around Knoxville, Hard Knox is always the right idea. If you can’t decide what to order, just pick the one with the best name. You can’t go wrong!

Caffeine Kicks

K Brew – One everything bagel and an iced latte, please! It’s Knoxville’s favorite coffee spot for a reason, and thankfully, there’s always one close by.

Honeybee Coffee Co – We won’t name names, but one of our team members can never turn down a brown sugar macadamia milk latte from Honeybee. Give it a try and let us know if your life is forever changed.

Sweet Treats and Grocery Go-Tos

Market Square Farmers’ Market – Fresh flowers, seasonal veggies and maybe a baked good to reward yourself! We love the Nourish Knoxville markets for giving us a chance to support local farmers and vendors, and it’s a fun time for all.

Ham ‘N Goodys – If you haven’t tried their lemon cookies, you’re not a Knoxvillian yet. Consider Ham ‘N Goodys your official initiation!

Goodness to Go – When Alfie’s son, Jackson, went to the Episcopal School of Knoxville, he had the best school lunches in America. Now, the same ladies who ran that cafeteria are feeding Knoxville! Stop in for a quick, homemade dinner when you’re in a pinch and thank us later.

Butler & Bailey Market – Despite many grocery chain options in Farragut, Alfie and Mitch drive a short 25 minutes for their weekly shopping at this quaint, locally-owned grocery store in Rocky Hill. They love the quality produce, local products and friendly staff so much that it’s worth the trip!

We hope you enjoyed this breakdown of our favorite city! Don’t forget to follow us on Instagram and Facebook to stay in the know with all things Rowan Hall Interiors. We love sharing our projects as they come to life. If you have any questions for our interior design team, don’t hesitate to reach out to us! Have ideas about a potential project? Book a discovery call with Alfie. And if you’re ready to hop on board with our amazing team, schedule your initial consultation to get the party started!

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July 12, 2023

Tellico Village Lake House
Primary Bedroom Part I

It’s been a little while since we’ve visited our Tellico Village Lake House project from last year, so today we’re moving into the primary bedroom for a two-part breakdown of our clients’ cozy retreat. Before we could bring in beautiful pillows and the perfect custom draperies to complete this space, we had to address some structural elements that were really dating the room as a whole.

West Coast Meets East Tennessee

Our clients became the owners of this waterfront home on Tellico Lake in 2021 when they moved from California to East Tennessee, and we can’t blame them for being drawn to the beautiful backdrop of Loudon County. They found that after selling their home in California, they could get a lot more house for the same money in Tennessee. They found a home they loved in Tellico Village, but the existing interior design and decor were showing its age. Knoxville interior design firm, Rowan Hall interiors, living room renovation with stone fireplace, styled 3 drawer chests, wooded artwork with frame, custom upholstered ottoman and secional, custom geometric patterned chairs in custom designed living room renovation in Tellico Village Tennessee, overlooking Tellico lake

They decided to engage our team at Rowan Hall Interiors to do a total interior renovation. As a Knoxville based interior design firm, Tellico Village is a short trip for us. We’re lucky to get to work in such beautiful locations on Tellico Lake, along the Tennessee River and even into the Smoky Mountains. We travel all around Knox County, but since we are located in Farragut, Loudon County is an easy trip for our design team!

An Owner’s Retreat

When we turned our attention to the primary bedroom, we started by identifying several structural elements that were showing its age. We knew there were other areas of the home that would need more work than this room, so we chose to make minimal changes that would drastically improve the look and value of the primary bedroom.

One culprit was the double-sided fireplace that served both the bedroom and the bathroom — a common feature in homes built in the early 2000s. It would have been a hefty investment to completely change that configuration right now, so we decided to postpone that part of the renovation. We’re currently beginning a renovation in their primary bathroom, so stay tuned to find out the fate of the fireplace. For now, we closed up the niche in the wall, a small change that made the entire space less of an eye sore.

We also opted to remove the built-in bar and sink area. This feature screamed “2000” and really dated the room. We demoed the cabinetry, closed off the plumbing and filled in the wall. In the process, we reclaimed the space back into the main closet, giving the owners more room for shoe storage. Instead of allowing this niche to turn into wasted space, our expert design team thoughtfully planned for a new way our clients could utilize the few square feet in a way that would be much more functional for them.

Back to the Future

Another popular pick from 2001 was this dark beige paint color, which we promptly updated to a more neutral-toned hue. Mindful Gray from Sherwin Williams is a happy medium between gray and beige, and it certainly helps bring this space into the current decade.

We replaced the old, dated ceiling fan with a sleek new fixture, and we replaced the carpeting. In this case, we opted for beautiful new carpeting that will be soft on our clients feet and dampen any noise. This stain-resistant pick was an updated shade and style, eliminating the need for an area rug. This was an ideal solution for this busy family and their four-legged friends. While we installed a beautiful engineered hardwood in the kitchen, great room, dining room and powder room, this carpet was a practical, low maintenance choice that helped take years off the look of this primary bedroom.

With the foundation of the room up to par, it was time to start designing the beautiful pieces that would fill it. We’ll break down those choices in our next blog. In the meantime, check out the other design breakdowns from this Tellico Lake project, and stay tuned to our Instagram and Facebook to see the rest of this bedroom update come to life!

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July 7, 2023

We Work, You Play
How You Can Utilize Rowan Hall Interiors in Your Home

You’ve seen our portfolio of beautiful rooms we’ve brought to life for clients near and far, but maybe you’re wondering how you can get a piece of Rowan Hall in your home. Whether you’re starting from scratch in a brand new home or looking to bring new life into an old space, we have resources galore and a talented team that can provide just what you’re looking for.

Today, we’re breaking down our services–from custom home design to window treatments and paint consultations. Whatever your design problem, we have a solution and a tested process to bring your wildest dreams to life!

Custom Homes and Renovations

Building or renovating your dream home without an interior designer is an overwhelming process. From designing beautiful bathrooms to laying out cabinets in your new kitchen, there are infinite details that most clients would never consider. Our expert team of designers and project managers work with you and your chosen contractor to bring your vision to life.

We provide detailed drawings to communicate with on-site workers, ensuring every component is completed properly. You don’t have to spend precious time mulling over grout color or baseboard height–Rowan Hall will take care of the mundane details for you. We’ll follow our 15-Step process to ensure a stress-free, luxurious experience and a final product that will blow you away.

From initial consultation to the big reveal, your project manager will communicate with subcontractors and vendors, make job-site visits, and ensure the plan is executed perfectly. We’ll manage the hiccups before you even have time to worry over them.

When you’re investing in a home to raise your family, grow old or someday get a return, you don’t want to cut corners or go at it halfway. Rowan Hall can always jump in down the line to fill your home with beautiful things, but refining the structure of the home itself is a much more involved process. Bringing our team in from the very beginning is a decision you will never regret.

Learn More about Custom Homes and Renovations

Interior Furnishings

Curating the perfect blend of fabulous rugs, thoughtfully designed furniture and perfectly picked accessories is where Rowan Hall thrives. Have you ever purchased a piece, imagining it fitting perfectly in that one empty corner, only to get home and realize it’s entirely too small for the space? Or have you fallen in love with a piece of artwork, but later realize it doesn’t really belong anywhere in your home? That’s why you hire our Knoxville interior design team! We’re not only great at assembling a cohesive home full of pretty things. We’re also experts in scale–ensuring each piece fits your space to create a visually pleasing home.

We’re all about comfort, too! We’ve tested countless armchairs, sofas and sectionals during our trips to Market. We have over 75 trusted vendors, and we know which of their pieces you’ll want to sink into for movie night and which pieces are more suited for the pile of clothes that will inevitably end up there. Alfie has spent over 20 years researching the details of furniture design. You may not know if you want a 36” deep sofa or a 44” deep sofa, but she does! And she will prioritize your family feeling comfortable. At Rowan Hall, we love beautiful, luxurious pieces, but we also understand that your family may include children and furry friends, so we can design a home friendly for them as well. Effortless sophistication and everyday luxury is where we find our niche.

We love to incorporate the beautiful pieces that you’ve collected over the years. A fabulous rug, a sentimental piece of artwork and a treasured collection of books can find their place in your Rowan Hall design, creating a home that feels like yours (but better!) Hiring our full-service interior design firm means no one else in the world will have a home like yours. Big box stores can’t compete with the custom, curated rooms that will fill your home. Your beautifully designed rooms will be one of a kind!

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Window Treatments

Valances, panels and pleats, oh my! The options are truly endless with custom window treatments, and they are necessary for elevating and completing any room. There are hundreds of options and decisions to make along the way. Do you need 1” or 3” rings? How far do your draperies need to hang off the wall? Do you want double or triple pleats, and how long do they need to be? Are you getting overwhelmed yet? custom draperies, hung by Knoxville interior design team at Rowan Hall Interiors, Farragut custom home designer, dining room by interior designers in knoxville tennessee

There is a massive difference between the look of store-bought curtain panels and custom-made window treatments. Paneled curtains are the go-to for most of our clients, but some windows require a valance, cornice, roman shade, etc. A window treatment can be a functional addition or simply a design element that completes a room. We have vendors for roman shades, blinds, and more functional design choices that make your home optimal for you. custom draperies with vintage pattern, hung by Knoxville interior design team at Rowan Hall Interiors, Farragut custom home designer, kitchen renovation by interior designers in knoxville tennessee

We will always incorporate custom window treatments in our interior furnishing projects, but maybe your home is only missing that final touch. We can dress up your windows to frame those beautiful East Tennessee views, and even design coordinating throw pillows and bedding to tie everything together.

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Other Services

Vacation Homes and Remote Work

We love our home here in East Tennessee, but we’re not afraid of a little travel! We’ve helped several of our Knoxville interior design clients make their new vacation homes feel like their own. From the East Coast to the Rocky Mountains, we don’t discriminate when it comes to second home locales! We can cover every detail, down to the toothbrushes and silverware, or leave that to you. Either way, you can trust Rowan Hall to get the job done! Schedule a free discovery call here to start dreaming up your perfect getaway retreat.

Paint Consultations

Have you ever stared at 78 white paint chips for hours on end until you can no longer tell the difference between Alabaster, Cotton White and Marshmallow? The right paint choice can bring a room together, but the wrong one can overwhelm every other design decision in the room. Before you magnify that tiny swatch by thousands, call the experts to help you make the perfect pick! Our team can help you select every color, inside and out, that will give your home the upscale, personalized look you’re after.

Designer for a Day

Sometimes our clients aren’t after a full-service experience, but they still need a little bit of help getting their home in tip top shape. Our designers have a way of leaving a space better than they found it, even if they were only there for a few hours! We can take the pieces you’ve collected and arrange them with a designer’s eye, give you a game plan for accomplishing updates on your own, or tag along to give expert advice as you execute the project yourself. While this isn’t our typical project, we love getting to be part of your home updates, big and small. Book a discovery call or schedule a consultation to find out how Rowan Hall can join the fun!

Your Home, Designed for You

Our full-service design process is tried and true, but we know how to adapt our methods to meet the needs of each client. If you’re interested in working with our Knoxville interior design team, the best way to start the party is with an initial consultation. We’ll come to you, give you an expert’s perspective, and discuss the best way we can partner up. Give us a call to make the first step towards your dream home today!

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June 23, 2023

Tampa Vacation Home
Primary Bedroom Renovation

When one of our favorite Knoxville clients purchased a new vacation home in Tampa, Florida, they knew they wanted Rowan Hall to make it their own. After years of working to design their Farragut, Tennessee home to perfection, they trusted Alfie to give them a place in the Sunshine State that felt like home. Despite the project location being a quick plane ride away, our 15-step white glove process allows our design team to execute remote projects efficiently. Today, we’re breaking down the primary bedroom design and how we gave this room’s blank canvas a colorful new life.

Alfie admits that the primary bedroom had much more hidden potential than what she envisioned at first glance. The room wasn’t initially very inviting. Our team needed to give the space some life and transform it into a restful retreat for our homeowners. To begin, we decided to utilize shades of blue that our clients loved. We set out to achieve a transitional style with a light and airy feel–the perfect vacation home vibe.

Bedding Blues

In a bedroom, the bedding is the star of the show! We put much thought into the fabrics and functionality of the pieces we chose. Alfie selected a beautiful chinoiserie toile pattern from Thibaut fabrics to make a large, sumptuous bolster pillow. This same pattern adorns the end of the bed and the draperies, adding pops of color without overwhelming the space. The deep blue half-inch flange around the bolster pillow ties in the blue brushstroke pattern on the lamps, bringing every detail together in this beautiful new space. Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation, remote work, vacation home designer

Because of the nature of this home, we opted to bring pattern and color with a bed scarf. You’ve probably noticed bed scarves most commonly in hotel rooms. They help protect the linens from suitcases and travel bags when visitors are unpacking. Truthfully, it would be heartbreaking to see a suitcase on this gorgeous piece, but it was necessary in this vacation home. Should our clients choose to share this home with friends and family, their clean, cozy linens will be protected from airport grime. Bed scarves are typically 32 inches wide, but we opted for a bit wider to make the piece feel more grand. This was a way for us to make a stunning statement on the bed without adding a full comforter and duvet cover, which would make our homeowners far too warm in that Florida heat!

A duvet cover also would have required five times the amount of fabric, making it less cost effective for our clients. Bed scarves are a great way to preserve fabric and labor, but they give the same look as a folded, fluffy duvet. Because we were renovating and furnishing their entire second home, our design team worked to stretch their investment as far as possible. It takes an expert, experienced designer to know how to work within our clients’ budget without sacrificing that luxurious feel they are hiring Rowan Hall to achieve. This is just one of the many advantages of working with our Knoxville interior design team!With the bedding thoughtfully designed, this space needed a bed that allowed those beautiful blues to shine. The custom-upholstered headboard was designed with performance fabric and gold nail heads. Alfie selected this pop of gold to tie in the accents on the nightstands, frames above the bed and bedside lamps. We chose these transitional end tables from Phillip Scott and layered them with beautiful lamps from Gabby. We established simple themes, adding greenery and books to the table surfaces to give them a cozy feel.

Tampa Vice

When our Knoxville interior designers travel to markets in Atlanta, Georgia and High Point, North Carolina, they are searching for those perfect pieces that will make our clients light up. One of the pieces of inspiration in this room was a stunning piece of furniture from Currey & Company. Alfie sometimes teases our client and calls her “Miami Vice,” because she always wants to be more glamorous and live on the edge when it comes to her interior design. This cabinet definitely had that Miami flare. It has a more transitional feel than many of the other pieces, thanks to the dark sapphire-blue finish that strengthened the sycamore veneers on the door fronts. The wood grains imbued the cabinet with hints of distressing that contrasted with the sleek lines of the base and the antique brass-finish door pulls.

We placed gorgeous sculptural vases as accents on this piece, and we also left space for a television should our clients choose to put one there. TVs typically aren’t beautiful, but let’s face it–they’re functional, and our clients who want them deserve to have what makes their home feel perfect for them. This cabinet gives them the option to add a TV, and it also gives them additional storage. However, this room was blessed with a massive closet, so storage didn’t have to be top of mind for this design.

Window Dressings

Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation Of course, no Rowan Hall room is complete without custom window treatments, and these were some of the prettiest we’ve ever done. The view off the Juliet balcony is supposed to be the million-dollar shot, but before Rowan Hall went to work, even the best part of the room fell flat. The custom curtains we selected frame the view perfectly, making the outside look even prettier thanks to the fabulous inside. We used split curtain rods for the nonfunctional panels and were able to add color, texture and interest on that wall in the process.

Above the bed, we hung a trio of beautiful framed medallions. Alfie typically opts for something above a bed, as long as it’s not too busy. She likes having a place for the eyes to rest, and these fit the bill. This set of custom artwork from one of our favorite manufacturers frames pieces of gold, antique jewelry. Simple and captivating, they give the space another pop of gold and round out those warm accents. Having more areas of interest for the eyeballs to land makes this room look much bigger, helping us achieve its full potential.

Coastal Transformations

As far as the foundation of this room, it only required a few cosmetic upgrades. A light, neutral color on the walls brightened the space, making it feel less dated without the yellow-toned walls from before. A new ceiling fan modernized the space, and just like that, this primary bedroom didn’t feel like a blast from the past!

We were able to achieve a transitional, beachy feel (with a hint of Miami Vice), giving our coastal clients a home away from home they can enjoy on their many trips down south. From Knoxville, Tennessee to the Sunshine State, Rowan Hall’s expert interior design team knows how to get the job done! We love when our clients ask us to travel with them. After all, who knows their home living needs better than Alfie herself! After years of getting to know her clients, she knows how to curate a space that serves their lifestyle better than they do. That’s the reason they trust us! It all began with an initial consultation, and their working relationship has only grown from there. Schedule your initial consultation today–your future self will thank you!

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Alfie Rowan, Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation

June 9, 2023

Meet Alfie
Introducing Rowan Hall's founder

Wife, mother, business owner, Knoxville interior designer–these are only a handful of the titles carried by Rowan Hall Interiors’ founder, Alfie Rowan. At a young age, she had a love for beautiful things and unique finds, and that passion has turned into a career and successful business. From selling antiques and home decor to running a full service interior design firm, she’s never lost her stylish eye and passion for selecting beautiful pieces that will bring any room to life. Today we’re introducing the woman who started it all and how she made Rowan Hall Interiors into what it is today.

Balancing it All

While she feels most alive on the slopes of Colorado, Knoxville, Tennessee has always been home to Alfie. Growing up in the Rocky Hill area and graduating from the University of Tennessee, her home in Farragut is where she loves to be, always bringing home inspiration from her travels. While she always had an affinity for beautiful, well-designed homes, she didn’t lean into that love until later in life. She was on a pre-med track in college, graduated with a degree in biology, and married her Husband, Mitch, all before having two boys and fully leaning into motherhood. Her career as a business woman and interior designer began as a hobby she could foster as she took care of her kids. Today, it’s a full time job for her and her team.

Rowan Hall Interiors began more than 20 years ago as a shop in Southern Market where Alfie and her long-time best friend sold home decor, antiques and other unique finds. As her kids became more independent, Alfie was able to dedicate more time growing this business she loved. There was a desire from her loyal customers to hire her for interior design work, so she began taking on one or two small jobs at a time, and her business grew steadily from there.

An Eye for Design

Alfie’s natural talent grew through her studies, but for the most part, putting her abilities to practice is where the interior designer we know today came to life. She attributes her keen eye to genetics. Her aunt was a talented interior designer who was self-taught and began her own business at 40, and she spent many days surrounded by beautiful things with her antique arts dealer grandmother. She supposes that while some have a knack for numbers or computers, she thrives in selecting beautiful pieces to bring out a room’s full potential. alfie rowan, knoxville interior designer, farragut tennessee, Tellico interior designer, tellico lake house, Loudon county interior designer, primary bedroom renovation, outdated home update, custom draperies, custom finish selection, interior furnishings

While her eye for style can’t be taught, her decades of knowledge did not come without lots of hard work and dedication to be constantly learning. Going to market, meeting with industry professionals and never being afraid to ask questions have made her the knowledgeable interior designer she is today. She insists that she learns something new every day, and she doesn’t think she will ever stop learning. Whether she is inquiring about Parisian versus Turkish rugs when meeting with her rug dealer, spending time with her interior design friends at Market, or taking a master class on short-term vacation rentals, Alfie is committed to expanding her expertise to bring her clients the best of the best.

Her favorite part about working with our wonderful clients is adapting to styles that will make them feel comfortable in their home. While Rowan Hall certainly has a signature look, a truly talented designer like Alfie can take any clients’ desires and personal style and make a beautiful space out of that. In general, Alfie’s design preference is fairly transitional in style. She loves traditional elements and antique pieces, but prefers the comfort and practicality of more modern design. Transitional design lends itself well to that, but you will typically find fun elements that make a space stand out. Whether it’s a unique piece of art or a bold light fixture, Alfie loves to select pieces that make our clients light up when they walk into a room.

While her perfect day would be spent on the slopes with her husband, Mitch, and sons, Austin and Jackson, Alfie has spent the last two decades building Rowan Hall, so she can spend her days doing what she loves. She feels blessed to have a job that allows her to be creative, bringing beautiful spaces to clients she loves. She brings her personality, design expertise and decades of business experience to every job. From selecting the perfect rug to leading a team of design professionals, Alfie never settles and gives her all to every task. Her clients love her, and you will too! Schedule a discovery call today or take the plunge and book an initial consultation. We can’t wait to hear from you and make your home dreams come true!

Welcome to Knoxville! An interior designer's guide to an East Tennessee move