Historic Meets Bold
A living room renovation in Knoxville’s Fourth and Gill neighborhood

Nestled in Knoxville’s beloved Fourth and Gill neighborhood, this 120-year-old house came to Rowan Hall Interiors with an abundance of character. With its intricate woodwork, aged charm, and authentic craftsman details, this home’s historic roots guided us as we transformed its living room. Our client’s vibrant personality meant that this space was going to be anything but ordinary; they embraced timeless elegance with a side of daring design decisions. If you’re looking for an interior decorator in Knoxville, TN who knows how to combine history with bold design, you’re in the right place!

BEFORE

Preserving Charm with a Timeless Touch

Our team knew that this space was already telling a story, so we approached the renovation by enhancing its natural beauty. Original elements like the wood trim, architectural details, and even the flooring were thoughtfully preserved, maintaining the craftsmanship that gives homes like this their unique character. Alfie, Rowan Hall’s principal designer and trusted interior decorator in Knoxville, TN, was thrilled to work on a project where preserving the old seamlessly complemented integrating the new. 

Bold Pops of Color for a Statement-Making Style

We couldn’t wait to bring in furnishings that balanced the historic structure with contemporary style. For this project, Alfie and color consultant Sylvia worked together to select hues that would both respect and enliven the space. We opted for deep, rich tones that would stand out against the classic backdrop, adding a sense of warmth while injecting vibrant personality into the room. The jewel-toned sofa adds a bold pop of color, creating a focal point that feels both classic and modern. If you’re in search of an interior decorator in Knoxville, TN, to bring vibrancy to your historic home, Rowan Hall Interiors has the expertise you need.

Furnishing with Function and Flair

While color was key, so was selecting pieces that aligned with the craftsman style of the home. We introduced timeless furniture pieces with classic lines that honor the home’s era, starting with studded sofas and a glass coffee table. The mix of the clean table with elegant upholstery strikes a balance between traditional and contemporary—perfect for a client that appreciates the past while loving the present. Our Knoxville, TN, interior decorators chose lighting to complement the room’s natural light, with lamps that blend vintage charm and modern functionality.

A Space with Personal Touches

We believe every home should reflect its owner, and this one is no exception. Our client wasn’t afraid to let his personality shine through with eclectic artwork and bold textiles. Each element in the room, from framed prints to velvet throw pillows, was chosen to reflect his love for daring design. Alfie and the team carefully styled these finishing touches, bringing warmth, comfort, and the distinct charm that truly makes this space their own.

Bringing Your Vision to Life

At Rowan Hall Interiors, we are passionate about making your space reflect both your lifestyle and the unique story of your home. Whether it’s a century-old craftsman or new construction, our team of interior decorators in Knoxville, TN, is here to make every detail come alive in a way that resonates with you. Reach out to Rowan Hall Interiors if you’re ready to infuse your home with a personalized touch, timeless charm, and maybe even a bold pop of color!

Get the Rowan Hall party started!

To get in touch with a member of our team, fill out our contact form.

To discuss a potential project and get more information, schedule a discovery call.

To get started making your home extraordinary, book a consultation.

The 3-Year Itch
A Knoxville Interior Designer’s Theory to Keeping your Home Fresh

If you’ve been a client of Rowan Hall’s in the past, you may have heard Alfie talk about the 3-year itch. Even the most beautifully designed homes can begin feeling stale after looking at the same things for so long. Alfie’s recommendation is not to do a total overhaul when that happens, but instead to call our team back for a refresh, revitalizing your space with minimal effort and investment. 

Reimagining Your Existing Space

One of the easiest and most effective ways to refresh a home is by simply reimagining the placement of your existing items. Alfie often suggests moving pieces between rooms, like swapping a rug from the living room to the dining room, or relocating a bedroom chair to a different space. If your home has a consistent color palette and quality pieces, these subtle changes can create a whole new look without requiring you to purchase anything new.

The same principle applies to furniture. Moving chairs, tables, or even artwork from one room to another can have a surprisingly big impact. Artwork in particular plays a key role in Alfie’s refresh process. By moving art from one wall to another or rotating pieces in and out of storage, homeowners can keep their decor feeling dynamic and ever-evolving. This simple step keeps things fresh, ensuring your home never feels stagnant.

Adding New Pieces to the Mix

Beyond rearranging existing items, Alfie recommends selectively adding a few new pieces to update your space. For example, swapping in a contemporary lamp in the living room can instantly modernize the look and feel of the room, while the older lamp might find a new home in a guest room or office. It’s all about repurposing pieces that still have plenty of life left in them while introducing something new to give the space a fresh, updated feel.

Letting Go of the Old

Part of the three-year refresh process also involves letting go of items that no longer serve a purpose in your home. Alfie encourages clients to adopt a “bless and release” mentality, where items that have fulfilled their role are passed on to make room for new possibilities. This can be an incredibly liberating step in the refresh process, as decluttering not only creates space but also allows your home to feel lighter and more intentional.

By saying goodbye to pieces that no longer align with your style or needs, you create room for items that will enhance your space and your life.

Thoughtful, Strategic Changes

Ultimately, Alfie’s approach to a three-year refresh isn’t about tearing everything apart and starting from scratch. It’s about making thoughtful, strategic changes that help your home feel fresh, inviting, and reflective of your current lifestyle. The process is simple: move things around, add a few new touches, and release what’s no longer serving you. The result is a home that continues to evolve and remain a place of comfort and joy.

This approach not only keeps your space looking current but also helps you stay connected to your home, ensuring that it always feels like a reflection of who you are, even as your tastes and needs change over time. Whether you’re swapping rugs, rearranging artwork, or adding a modern piece of furniture, a three-year refresh is all about keeping your home alive and ever-changing, without the need for a full renovation.

Scratch the Itch

If you’re starting to feel the itch, why not see what a Rowan Hall refresh can do for you? Reach out to our team for a personal consultation and let’s keep your space feeling as fresh and welcoming as the day you first stepped in.

Contact our team today for a minor home refresh or a total restart to get your home on the right track. We can’t wait to hear from you!

Get the Rowan Hall party started!

To get in touch with a member of our team, fill out our contact form.

To discuss a potential project and get more information, schedule a discovery call.

To get started making your home extraordinary, book a consultation.

The Final Layer
How these Knoxville Interior decorators use thoughtful details to make a house a home

At Rowan Hall Interiors, we believe that a home isn’t just a beautifully furnished space—it’s the thoughtful details and finishing touches that make it feel truly complete. Alfie, Principal designer and founder of Rowan Hall, has a unique passion for creating this final layer, which often includes subtle, yet impactful elements like greenery, carefully chosen books, and meaningful personal items.

Alfie jokingly admits, “I have a fern obsession.” It’s not just about the plant itself but what it represents—the texture, the flow, and the vibrant greenery that brings life into any room. Incorporating elements of nature, like a fern on a tray, adds dimension and warmth to a space, helping it feel more lived-in and welcoming. In Alfie’s words, “It’s those finishing touches that really make a house a home.”

Why the Final Layer Matters

One of the aspects that sets Rowan Hall Interiors apart from other firms in Knoxville, TN, is the attention to detail we bring to each project. While we love designing the big picture—selecting furniture, planning layouts, and coordinating colors—it’s that last 10% of the project that makes the biggest difference.

We meticulously curate every detail, from the silverware in your kitchen to the books on your coffee table. This final layer is what ties everything together. We believe that when you step into your newly designed space, it should feel completely finished, without the need to worry about the little things like, “Does this dish towel match the rest of the kitchen?”

At Rowan Hall Interiors, we want you to feel that every single detail has been thoughtfully considered, and Alfie ensures that our team doesn’t miss a thing.

Personalizing the Final Layer

The finishing touches aren’t just about aesthetic appeal—they’re about incorporating the things that are meaningful to you. Alfie explains that one of her favorite aspects of interior decorating is when clients share personal items, such as family heirlooms or mementos, for us to integrate into the final design. It’s about creating a space that tells your story.

“We love doing all the furniture and everything, but when a client has personal things we can use, it adds something special. It sparks a memory and makes the home feel like theirs,” Alfie says.

This personal touch is especially important when you’re thinking about working with an interior decorator in Knoxville, TN. You don’t just want a well-designed home—you want a home that feels personal, where every item tells a story or brings back a memory.

The Importance of a “Turnkey” Experience

When our team leaves your home, we want it to be picture-perfect and ready for you to enjoy. As Alfie puts it, “I don’t want our clients to feel like they have to call and ask, ‘Is this dish towel going to look stupid?’” That’s why we handle everything—from the silverware in your drawers to the towels in your bathroom.

The goal is for our clients to walk into their newly designed space and feel that it’s entirely complete. We often refresh clients’ bookshelves, bring in curated accessories, and even take the time to select items that align with the overall look and feel of your home. When you work with Rowan Hall Interiors, everything is turnkey.

How a “3-Year Refresh” Keeps Your Home Looking Fresh

Even after we complete a project, we encourage our clients to schedule a “3-Year Refresh.” In a few years, you may not need a complete overhaul, but small changes—like swapping rugs between rooms, moving artwork, or even adding a few new accessories—can make your home feel fresh and updated.

The beauty of working with an interior decorator in Knoxville, TN like Rowan Hall Interiors is that we curate spaces to evolve over time. Alfie says, “Sometimes, even just moving things around makes the space feel completely different, giving it new life without a major investment.”

Ready for Your Own “Turnkey” Experience?

If you’re considering a home refresh or starting a new design project, let Rowan Hall Interiors guide you through a stress-free, luxurious experience. Whether you’re looking for those final touches or a full home transformation, we bring a unique perspective and attention to detail that will make your home truly shine.

Contact us today to learn how our interior decorators in Knoxville, TN can create a space that’s both elegant and deeply personal.

Get the Rowan Hall party started!

To get in touch with a member of our team, fill out our contact form.

To discuss a potential project and get more information, schedule a discovery call.

To get started making your home extraordinary, book a consultation.

The Journey of Expertise
How Rowan Hall Interiors became a leading interior design firm in Knoxville, TN

At Rowan Hall Interiors, we pride ourselves on our history of perseverance, adaptability, and constant learning. Our founder, Alfie, didn’t follow the typical path to becoming an experienced professional in the interior design industry. Instead, she created her own way, drawing on her life experiences and building a foundation of knowledge by surrounding herself with experts. This unique approach is what makes Rowan Hall Interiors stand out among interior design firms Knoxville, TN—we’ve been through it all, and that gives us the insight to tackle any project with precision and confidence.

A Non-Traditional Path to Design

Alfie’s journey began far from the world of fabric swatches and custom furniture. With a degree in cell biology from the University of Tennessee and four years of chemistry under her belt, she never anticipated that her career would lead her to design. Yet, life has a funny way of pulling us in unexpected directions.

After starting a small retail business, clients were drawn to Alfie’s natural eye for design, asking her for advice on everything from bookcases to paint colors. At first, she hesitated to call herself a designer. But soon, she found herself immersed in the world of design, learning hands-on through countless projects and client requests. “I didn’t get here in the traditional fashion of going to design school,” Alfie says, but her 25 years of experience speak for themselves. Through trial and error, she gained the real-world skills that make Rowan Hall Interiors a trusted name in interior design firms Knoxville, TN.

Building on a Foundation of Collaboration

One of the key lessons Alfie learned early on was the value of collaboration. In the beginning, she’d find herself needing to educate herself quickly on unfamiliar design concepts. “I was doing my very first staircase,” Alfie recalls, “and I didn’t know all the pieces and parts of a staircase.” Instead of shying away, she researched and consulted with contractors to ensure the project’s success.

This experience laid the groundwork for the way Rowan Hall Interiors operates today. Alfie always emphasizes the importance of surrounding herself with talented craftsmen, fabricators, and contractors who specialize in their fields. This collaborative approach means that when you work with Rowan Hall Interiors, you’re not just getting one designer—you’re tapping into a network of the best professionals in the industry.

At Rowan Hall Interiors, we understand that interior design is about more than just making things look pretty. From the angle of a banquette to the perfect nosing on a staircase, the details matter. And when it comes to choosing experts in each of those details, we ensure our clients receive nothing less than top-tier service. This is what sets us apart from other interior design firms Knoxville, TN.

Never Stop Learning: Staying Ahead in Design

One of the most remarkable aspects of Alfie’s journey is her relentless drive to keep learning. Even after 25 years in the business, she believes there’s always something new to discover. “There’s always room for improvement,” she says. Whether it’s a new material or a fresh design technique, Rowan Hall Interiors stays ahead by continuously adding to our collective knowledge.

This mindset benefits our clients directly. We don’t just follow trends—we set them. Our designs are timeless yet innovative, rooted in the lessons we’ve learned through years of experience but always evolving to incorporate the latest in design technology and style. Our team’s ability to blend classic design principles with modern elements is what makes us a leader among interior design firms Knoxville, TN.

Relying on Experts for the Perfect Result

One of the greatest strengths of Rowan Hall Interiors is our extensive network of expert collaborators. Alfie learned early on that “you can’t be an expert in everything.” The key to delivering outstanding projects is knowing who to call. From kitchen cabinetry to integrated lighting systems, our partners ensure that every aspect of a project is handled with precision and care.

This collaborative mindset doesn’t just extend to our trade partners—it’s a core value within our team. We believe that design is a team sport, and the best results come from open communication and collaboration between designers, contractors, and clients. Our process ensures that every voice is heard and every idea is considered, ultimately delivering designs that exceed expectations.

Why Rowan Hall Interiors?

With a proven track record of stunning transformations and a network of top-tier professionals, Rowan Hall Interiors is one of the most trusted interior design firms Knoxville, TN has to offer. We bring decades of experience, an eye for detail, and a dedication to collaboration that ensures every project is executed to perfection. Our non-traditional path into design has given us a wealth of experience, making us adaptable, creative, and always ready for a challenge.

Ready to experience the Rowan Hall difference? Contact us today, and let our team of experts bring your design vision to life. Whether it’s a complete renovation or a simple update, we’ll guide you every step of the way.

Get the Rowan Hall party started!

To get in touch with a member of our team, fill out our contact form.

To discuss a potential project and get more information, schedule a discovery call.

To get started making your home extraordinary, book a consultation.

Alfie’s Faux Pas
4 things this Knoxville interior designer notices immediately

As interior designers, we’re trained to spot the details that most people might overlook. When our founder, Alfie, walks into a home, there are a few things she notices instantly—details that can make or break the overall look and feel of a space. From window treatments to rugs, these elements might seem small, but they play a significant role in the harmony and quality of your home’s design. If you’re looking to elevate your space, understanding what stands out to a professional can help guide you toward making impactful changes. Here are a few of the most common design faux pas that Knoxville interior designers like Alfie notice immediately.

1. Improper Window Treatments

Curtains that are too short and not substantial enough leave a space looking unfinished.

Custom window treatments that just touch the ground and hang at ceiling height will make short ceilings look taller.

One of the first things Alfie will assess is the window treatments. Curtains, or drapes, are an essential part of any room, but they can also be a quick indicator of whether a space has been thoughtfully designed or not. According to Alfie, “If your window treatments are on grommets, that’s probably going to change once you bring me into your life.”

Grommet curtains might be fine in a child’s bedroom, but they often lack the elegance and sophistication required for more formal spaces. Another common mistake? Curtains that are too short, too long, too skimpy, or simply don’t suit the scale of the window. “It has been said that I’m a window treatment snob, and it’s true,” says Alfie, adding that she is passionate about high-quality, well-made window treatments that fit perfectly.

As experienced Knoxville interior designers, we understand the importance of high-quality drapery that fits perfectly and adds elegance to a room. Custom window treatments can instantly elevate your home and make it feel more polished. If your drapes are falling short—literally—it might be time to invest in a professional’s touch.

2. Rugs That Don’t Fit the Space

Your rug should sit beneath at least the front legs of your furniture. This room shows an improper rug size.

A properly sized rug will ground your room and elevate the space.

Another major design element Alfie quickly notices is the rug. Whether it’s too small, too large, or simply doesn’t suit the grandeur of the space, an inappropriate rug can detract from the overall aesthetic of your home. In some homes, particularly larger or more luxurious properties, a cheap, machine-made rug can clash with the elegance of its surroundings. Alfie points out that a $4,000,000 home with a $400 rug under a stunning dining table is a mismatch that stands out immediately.

The key is to make sure your rug not only fits the space in terms of size but also aligns with the room’s style and quality. A custom or handwoven rug that complements the design can tie everything together. If your rug is undersized or lacks the quality to match the rest of your décor, Knoxville interior designers like Alfie will notice—and recommend an upgrade that fits the space perfectly.

3. Lampshades That Fall Short

Your lamps and their shades should be appropriately sized for the space

It might not be the first thing you think of, but lampshades are another detail that Alfie hones in on as soon as she enters a room. “I love great lamps,” she says, and rightfully so. Lamps can be a statement piece, bringing light and style into a room. However, if the lampshades are poorly made, have large seams, or are too starkly bright, they can detract from the entire look.

Alfie mentions that she frequently notices overly bright white lampshades that don’t fit with the overall color scheme of the room. As discerning Knoxville interior designers will tell you, even something as small as a lampshade can make or break a room’s design. Replacing those poorly fitting or overly bright lampshades with custom, high-quality ones can bring a subtle yet impactful improvement to your space.

4. Mismatched Quality Between Furniture and Décor

One final detail Alfie often notices is when there’s a disconnect between the quality of furniture and the décor. For instance, you might have a beautiful, antique dining table but paired with inexpensive, mass-produced items like a low-quality rug or chairs. Alfie explains, “You want the expectation to meet the reality of what you’re coming into.”

In high-end homes, everything from the rugs to the accessories should reflect the level of investment you’ve made in your space. For this reason, Knoxville interior designers like Alfie place a strong emphasis on ensuring the entire room feels cohesive and balanced in both style and quality.

Final Thoughts: Elevating Your Home with the Right Details

The truth is, small details can make a big difference in how your home feels and functions. From the fit of your window treatments to the quality of your rugs and lampshades, each element plays a part in the overall design. That’s why professional Knoxville interior designers like Alfie have a keen eye for these details, helping homeowners elevate their spaces in ways they may never have thought possible.

If you’re noticing some of these design faux pas in your own home, it might be time to bring in a professional for a consultation. The team at Rowan Hall Interiors is ready to help you refine your space, making sure every detail is perfectly in place. Whether you’re ready for a full design overhaul or just need advice on those tricky details, our team of Knoxville interior designers is here to guide you every step of the way. Contact us today to get started!

Get the Rowan Hall party started!

To get in touch with a member of our team, fill out our contact form.

To discuss a potential project and get more information, schedule a discovery call.

To get started making your home extraordinary, book a consultation.