Remote Clients, Real Results
How We Design from Afar (So You Don’t Have To)

So you decided to move to Tennessee! Congratulations, you’re going to love it here! From the lake life in Loudon County to the foothills of Maryville, we truly have it all. At Rowan Hall Interiors, we know moving into a new home is exciting, but it can also feel a little overwhelming. That’s where we come in.

Designing your home before you move in is one of the smartest choices you can make. This beautiful waterfront home in Lenoir City proves exactly why.

The Project: A New Build, A Blank Slate

This beautiful waterfront home in Lenoir City is a perfect example of why new Tennesseans turn to our team. In this case, our clients were moving into the WindRiver neighborhood, ready to start boating, playing pickleball, and meeting their new East Tennessee neighbors while enjoying a summer on Tellico Lake.

As a long-distance relocation, the clients knew they wouldn’t be on site during the design process. So they called in our team to furnish and finish their main living spaces before they arrived, and we’re so glad they did.

We provided full-service furnishings for the:

• Great Room
• Den
• Covered Porch and Balcony
• Primary Bedroom
• Guest Bedroom

The goal was to create a warm, refined home that was both completely customized and completely ready the day they moved in.

Why Design Before You Move In? Here’s the Real Value

We get it. When you’re planning a move, it can feel tempting to bring everything with you “just in case.” But we help our clients avoid the double expense of moving and replacing things that don’t actually work in their new home.

Designing ahead of time gives you clarity.
You’ll know exactly what furniture fits the scale and style of your new space, and what’s worth leaving behind. In many cases, the cost of shipping bulky furniture across state lines can be higher than replacing it with something that’s a better fit.

It saves you money and stress.
You’re not paying movers to haul oversized sectionals, tired old rugs, or mismatched nightstands, only to have them live in your garage or wind up on Facebook Marketplace. Instead, you’re investing that money into pieces that were selected just for your home and your lifestyle.

And best of all, it lightens your load, both literally and emotionally.
Moving is exhausting. Walking into a house that’s fully furnished, styled, and ready to live in is a luxury that makes your transition feel seamless and joyful, not overwhelming.

The Guest Bedroom: Old Meets New

One of our favorite moments from this project was the guest bedroom. Our clients had a few sentimental pieces they wanted to keep, including a beautiful bed frame and matching nightstands, and we helped them decide they were absolutely worth bringing along.

But we gave the room a whole new life. With updated finishes, soft goods, custom window treatments, and fresh accessories, the space felt completely reimagined. It’s proof that thoughtful design doesn’t mean replacing everything. Sometimes, it’s about honoring what you already have and knowing what to let go of.

The RHI Process: Remote, Refined, and Ready When You Are

Our full-service process is built for busy lives and big transitions. For this Lenoir City home, we handled:

• Site visits and measurements
• Custom furniture selections
• Rug sourcing and drapery design
• Window treatments tailored to the home’s stunning views
• Complete installation and styling
• Behind-the-scenes coordination with the builder

We didn’t just wrapping up this project; we’ve been part of it from the start. The homeowners reached out during construction so our team could play a key role in their relocation, ensuring every detail of their new home reflected their lifestyle and personality. While our clients packed and prepared for their move, we were busy behind the scenes. We received deliveries to our climate-controlled staging area, managed vendor logistics, and kept the builder looped in at every turn.

When installation day arrived, they came home to a fully finished space with only their clothes and dishes to unpack!

Your New Home, Designed Before You Arrive

Moving doesn’t have to be a marathon. Let us handle the furniture plans, the space planning, and the styling, so all you have to do is walk in and exhale.

Whether you’re building a new home, relocating to East Tennessee, or just want to skip the overwhelm, Rowan Hall Interiors is here to make it easy and beautiful.

Let’s lighten your load and elevate your home. Book a discovery call today, and let’s start designing your space before you move in. Your future self will thank you.

Custom Window Treatments for Fall: Warmth, Layers, and Lasting Style

The air is crisp, the leaves are turning, and your front porch is probably showing off a pumpkin or two by now. Inside, maybe you’ve added a few gourds to the mantel, tucked a fall-scented candle on the counter, or even strung up a garland of bats and ghosts for a little seasonal fun. These small touches instantly bring autumn cheer, but they’re fleeting. In a few weeks, the pumpkins will be gone, and the ghosts will be packed away until next October.

That’s why we love focusing on elements that make a big impact and last year-round—like custom window treatments.

Much like the perfect scarf that completes your fall outfit, custom window treatments complete a room. They are not just functional, blocking light or adding privacy, but also deeply atmospheric. As the days get shorter and cooler, the right luxury drapery or layered curtains makes your home feel plush, cozy, and inviting.

Fabrics for Fall (And Beyond)

When it comes to custom curtains and plush window treatments, the fabric you choose sets the tone for the entire room. Autumn is the perfect season to embrace textiles that feel rich, textural, and warm. One of our favorites for fall window treatments is the family of woven and heavy woven fabrics.

Woven fabrics bring versatile texture and depth. In heavier weights, they add fullness and coziness in fall and winter, while still breathing beautifully in the warmer months. This makes heavy wovens a practical and stylish option for custom curtains that last all year. They also pair effortlessly with sheers for layered looks that add dimension and polish to any room.

At Rowan Hall Interiors, we never choose fabrics just for looks. The performance and quality of the fabric matter just as much as the aesthetic. Here are a few qualities we look for when selecting fabrics for custom window treatments:

• Weight and Drape – Heavier fabrics provide insulation and structure, while still offering the right fluidity for elegant folds and pleats.
• Durability and Stain Resistance – We seek out performance textiles that can stand up to everyday life while maintaining their beauty.
• Fade Resistance – Fabrics exposed to sunlight need extra protection to keep their color rich and consistent over time.
• Breathability – A fabric that feels cozy in cooler months yet airy enough in the summer ensures year-round comfort.
• Texture and Visual Interest – Wovens bring subtle patterning, depth, and a tactile quality that makes your window treatments feel custom and luxurious.

These details ensure that when you invest in custom window coverings, you’re not just getting something beautiful for the moment, you’re getting thoughtfully chosen materials that will perform beautifully and stand the test of time.

The Art of Layering and Framing

Layering is one of the best-kept secrets in professional design. Imagine Roman shades in a woven fabric layered beneath full-length velvet drapery, or sheers paired with heavy woven panels. This combination adds dimension, coziness, and polish.

Even better, custom window treatments act like a frame around a beautiful picture. By drawing the eye upward and outward, drapery makes windows look larger and more impactful. Instead of disappearing into the background, your windows become a focal point—an architectural feature in their own right.

More Than a Seasonal Upgrade

Seasonal décor is fun, but custom window treatments are transformative. Pumpkins and garlands of bats are temporary, but custom curtains bring richness and coziness every day of the year. They make your windows appear grander, your rooms feel more finished, and your entire home more inviting.

Our founder and principal designer, Alfie, often says that drapery is the jewelry of the room. Once installed, the space feels dressed, polished, and warm—ready to welcome you home through every season.

Ready to Make a Big Impact?

If you’ve been refreshing your mantel with gourds and swapping out pillows for autumnal tones, you’re already thinking seasonally. Why not take that same energy and invest in something that truly transforms your home? Custom window treatments in velvets or woven textures add warmth in fall, coziness in winter, and timeless style all year long.

Rowan Hall Interiors specializes in luxury custom curtains and plush window coverings that balance comfort, beauty, and performance. If you’re ready to cozy up your home with custom window treatments this autumn, schedule your consultation today. We’ll help you create a space that feels elegant, inviting, and truly tailored to you.

Market Magic Powers Knoxville Design
Why Our Market Adventures Make Staying Home the Ultimate Luxury

Every season, our Rowan Hall Interiors design team packs their bags and heads to High Point Market—the largest home furnishings trade show in the world. To many, it might look like an excuse to shop until we drop. To us, it’s an essential part of bringing cutting-edge design, practical luxury, and timeless style back home to Knoxville.

But here’s the real question: why should you care that your interior designer goes to Market?

Our Inspiration Can Become Your Dream Home

Market is where creativity is unleashed. Imagine walking into a room filled with chandeliers that glisten like jewelry, custom upholstery that begs you to sink into it, and furniture collections that rethink the tiniest details like how a cushion is welted or how a tassel trim is revived. Sitting on a sofa, running your hands across a new bedding line, or seeing artwork lit under gallery lights is a completely different experience than flipping through a catalog.

When we return to Knoxville, we don’t just bring back product options, we bring back fresh inspiration. That means your home benefits from ideas and pairings that surprise even us.

We Build Relationships That Serve You

One of the best parts of Market is strengthening our relationships with vendors and reps. When you’re investing in custom furniture or a one-of-a-kind light fixture, you want the peace of mind that comes with knowing we can pick up the phone and talk directly to the people behind it. If an issue arises, those connections make resolutions faster and smoother. Simply put, our network becomes your safety net.

We Curate Longevity, Not Just Trends

Yes, Market is where trends are unveiled. But our job isn’t to chase every new look—it’s to evaluate which pieces and details will have true staying power in your home. We balance what’s fresh with what’s timeless, ensuring your furnishings feel relevant today and beautiful for years to come.

This year, we’ll be exploring everything from mid-range dining tables and chairs (harder to source than you’d think) to new lighting lines, custom bedding, and artwork that makes a statement. We’re also hunting for ready-made pillows to complement our locally made favorites here in Knoxville. These carefully selected options give us flexibility when creating your home’s perfect mix of custom and curated furnishings.

We Bring Back Access You Can’t Get Locally

Knoxville is brimming with beautiful shops and resources, but Market takes us beyond what you can find on your own. Exclusive fabric lines like Thibaut and Fabricut, private showrooms full of textures and finishes, and one-of-a-kind pieces ensure your home will never look cookie-cutter.

By working with our design team, you gain access to custom upholstery, bespoke furniture, hand-selected chandeliers, and curated artwork that make your home feel uniquely yours.

How This Fits Into Our Process

First, let’s summarize the process, beginning to finishing touches:

Our 4-Step Design Process

1. Consultation — Define your vision and set expectations
2. Design — Create tailored plans, palettes, and presentations
3. Project Management — Order, track, and stage every detail
4. Installation & Reveal — Style your home to perfection

Our trips to High Point feed directly into our structured 4-step design process. In the early stages, we use what we’ve discovered at Market to build your vision boards, floor plans, and material palettes. By the time we get to the ordering and project management phase, we already know which vendors we trust, which products will perform, and which unique pieces will make your home shine.

It’s just one of the many ways we ensure our clients enjoy a smooth, stress-free design journey—whether you’re building new, remodeling, or furnishing a home in one of Knoxville’s charming neighborhoods.

Ready to Bring Market Home?

The Rowan Hall Interiors design team heads to High Point with a clear list, an open mind, and our clients top of mind. Every chandelier we admire, every dining chair we test, every artwork we fall in love with—those discoveries are waiting to be part of your home story.

If you’ve been dreaming of a home that feels both current and timeless, full of custom details and furnishings you won’t see in your neighbor’s living room, we’d love to help. Reach out to Rowan Hall Interiors today to schedule your consultation. Let’s bring the best of High Point right back to Knoxville, just for you.

You Don’t Need a New House—You Need a Better Floor Plan

If your home feels awkward or inefficient, you’re not alone. We talk to homeowners every week who love their house but feel like it just doesn’t flow.

Before you put your home on the market or start browsing real estate listings, we encourage you to pause. Because here’s the truth:
You don’t need a new house—you might just need a better floor plan.

At Rowan Hall Interiors, we specialize in full service interior design that transforms how your home functions, not just how it looks. Our Knoxville interior design team is known for creating custom interiors with practical luxury, tailored to real families and real life. And sometimes, the most stunning transformations don’t require a renovation. They just require vision.

Our Holistic Interior Design Approach

What makes Rowan Hall Interiors different? It’s Alfie.

Alfie, our founder and lead interior designer, doesn’t walk into your home thinking room by room. She walks in thinking as a whole. Her holistic design approach considers how your rooms connect and interact visually, emotionally, and practically. Together, you’ll investigate:

• Is your furniture layout working with your lifestyle?
• Are your living spaces supporting how your family moves and gathers?
• Is your guest room better suited as an office (or vice versa)?
• Are there underused areas that could be repurposed?

With decades of experience in custom interior design and space planning, Alfie knows that sometimes the key to falling in love with your home again is simply better flow.

Custom Floor Plan Solutions Without the Renovation Price Tag

If your home doesn’t work for you, the problem usually isn’t square footage. It’s layout.
And lucky for you, we know how to fix that.

During an initial interior design consultation with Alfie, she’ll walk your home with fresh eyes and a clear strategy. She’ll assess the current layout, evaluate traffic patterns and lighting, and determine how to improve the functionality of each space.

You may be surprised to hear her say:

• “This dining room would make a beautiful study.”
• “Let’s flip the living and breakfast areas to maximize natural light.”
• “That wall can stay, but let’s shift the furniture so the space breathes.”

Our Knoxville interior design services are rooted in functionality. A few intentional furniture swaps or placement tweaks can make your space feel completely new. And when new pieces are needed, we help you source and select from our trusted vendors to maintain a cohesive, elevated look.

Repurpose, Rearrange, and Refresh

At Rowan Hall, we believe in interior design that enhances your lifestyle. That might mean:

• Moving rooms around for better use of square footage
• Repurposing overlooked spaces like lofts or formal sitting rooms
• Swapping furniture for custom pieces that fit your home’s proportions
• Updating room layouts for better flow and energy

Your home can work harder for you without knocking down walls!

Full Service Interior Design in Knoxville and East Tennessee

From historic homes in Sequoyah Hills to new builds in Farragut and Rocky Hill, we serve clients across Knoxville and the surrounding areas who want beautiful homes that work.

And while we offer full service interior design and full furnishings packages, sometimes a home simply needs a reimagined layout and an expert eye.

We provide:

• Space planning and layout design
• Furniture selection and placement
• Custom interior design for residential spaces
• Interior design for remodels and room conversions
• Home design consultations in Knoxville and surrounding counties
• Home styling and full installations

Schedule Your Design Consultation with Rowan Hall Interiors

This isn’t about buying all new things. It’s about using what you already love in a better way.

So before you decide to move out, let us help you move things around. A fresh perspective might be all your home needs to feel like the one you’ve been searching for.

Book your initial consultation with Alfie today and experience the difference holistic, full service interior design can make.

Let’s make your home feel like home again.

What to Expect When You’re Expecting… a Designer
Your First Month with Rowan Hall Interiors

So, you’ve decided to hire a Knoxville interior designer. You’ve stalked portfolios, curated Pinterest boards, and even checked your calendar for a potential “reveal day.” You’re officially ready to turn that house into a dream home. But now you’re wondering… what actually happens next?

At Rowan Hall Interiors, we believe interior design shouldn’t feel mysterious or overwhelming. It should feel exciting, organized, and dare we say…fun! That’s exactly why we created our 4-Step Full-Service Interior Design Process. It’s designed to keep you informed and inspired every step of the way. So grab your coffee (or cocktail, we don’t judge), and let’s walk through what to expect in your very first month working with our luxury home design team.

Step 1: The Welcome Packet & Consultation

Once you’ve decided to move forward, we’ll send over your Welcome Packet. This includes the retainer request, your customized scope of work, and a Letter of Agreement. Once that’s signed and returned, your project date is officially on the books. Cue the confetti!

You’ll also receive a short questionnaire to help us get to know you and your space. Whether you already have a vision board saved to your camera roll or just know you want something better than what you’ve got, this is where we start aligning your dream with our design expertise.

Next comes the two-hour onsite consultation. This is when Alfie (our founder and lead designer) rolls up with her tape measure, notepad, and decades of transitional interior design experience. You’ll walk us through your home, your wishlist, your must-haves and definitely-nots. This is your time to spill all your design hopes, Pinterest dreams, and HGTV obsessions. We’re here for it.

Step 2: Let the Design Magic Begin

After your consultation, our team gets to work behind the scenes. We take measurements, photos, and a boatload of notes. Then comes the fun part: crafting your custom furnishings plan and style concept. Over the next few weeks, we’ll start developing floor plans, elevations, mood boards, and product selections. If your project involves home renovation or home remodeling, we’ll be drafting up specs your contractor will actually understand (you’re welcome, builders).

Sylvia, our resident color whisperer, might be spotted in our Farragut studio surrounded by swatches and samples. Alfie will be narrowing down antique accents or signature lighting that speaks to your style. Meanwhile, our project managers are building out a detailed schedule and sourcing everything you’ll need—right down to the rug fringe and drapery rods.

By the time your presentation day rolls around, you’ll see your vision come to life in a way that feels tangible and exciting.

What We’re Doing While You’re Waiting

It’s easy to assume that if your phone isn’t ringing, nothing’s happening. But we promise, things are humming along in our studio. This is the phase where design development, vendor coordination, and creative decision-making are in full swing. Your ideas are being transformed into a functional, stylish, personalized plan—and that takes some careful crafting.

We’ll keep you in the loop without overwhelming your inbox. And if you ever get curious about what’s happening, we’re just an email away.

The Rest of the Journey: Steps 3 & 4

While your first month focuses on steps one and two, here’s a little sneak peek of what’s coming next.

Step 3: Ordering & Project Management
Once you’ve fallen in love with your design plan, we handle all the ordering, scheduling, and behind-the-scenes coordination. Your luxury home furnishings and materials are stored safely in our climate-controlled staging area until installation day. If there’s construction, we’re visiting the site regularly to ensure everything is happening according to plan. And yes, we send you weekly updates so you’re never left wondering where things stand.

Step 4: Installation & Reveal
This is the grand finale. We install every last detail, from furniture to artwork to the perfect luxury home styling on your coffee table, so your home looks like it stepped right out of a magazine. We recommend you treat yourself to a spa day or weekend getaway in the Smoky Mountains while we work our magic. Then, just like your favorite home makeover show, you’ll walk into your new space and see it all come together for the first time. We’ll have tissues ready for happy tears. To read more about Step 4, check out this blog post.

Ready to Get Started?

Working with a designer is about more than picking pretty pillows. It’s about creating a home that reflects you, functions beautifully, and feels like a sanctuary. Whether you’re in Sequoyah Hills, Maryville, Tellico, Farragut, or right in the heart of Knoxville, our full-service interior design team is ready to transform your home.

If you’re ready to see what a truly luxury design experience looks like, we’d love to hear from you. Schedule your initial consultation or book a discovery call with Alfie. From blueprint to big reveal, Rowan Hall Interiors is here to guide you every step of the way.

Let’s make your home beautiful.