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February 8, 2024

Seamless Transitions
Why Hire an Interior Designer Before Moving to Knoxville, Tennessee

Embarking on a move to Knoxville, Tennessee? Amidst the excitement of a new chapter, one crucial consideration often overlooked is a thoughtfully designed living space’s impact on your overall experience. In this blog post, we explore the compelling reasons why hiring an interior designer before moving to Knoxville is a strategic and rewarding decision.

Local Expertise, Global Vision

Self-proclaimed “Scruffy City”, a title taken on after being described as such by the Wall Street Journal when it was selected to host the 1982 World’s Fair, Knoxville boasts a unique blend of history and culture. Though you can still buy Scruffy City merchandise downtown, where the Sunsphere, an architectural disco ball constructed for the same World’s Fair, still stands, modern Knoxville is anything but scruffy.

There is always something to do, and, as is crucial to the southern way of life, something to eat. We boast the same restaurant to person ratio as New York, New York! At Rowan Hall Interiors, we pride ourselves on having knowledge of the local aesthetic, and we can help you seamlessly integrate your personal style into the fabric of Knoxville’s charm. From historic neighborhoods to contemporary developments, our insight ensures your new home aligns harmoniously with the spirit of the city. Check out the Rowan Hall team’s favorite Knoxville spots here!

Tailored Designs for Your Lifestyle

Moving is a significant transition, and your living space should reflect and support your lifestyle. Our team of interior designers conduct a thorough lifestyle analysis to create a personalized design plan that considers your daily routines, preferences, and aspirations. Now that everything’s in boxes, it’s the perfect time to get organized! We can customize storage spaces and organization systems based on what feels most intuitive to you, so everything can find its perfect place in your new space. From family-friendly layouts to sophisticated singles’ retreats, our expertise ensures your home is a perfect match for your unique needs. Check out our portfolio to see how we integrate creative solutions into our designs.

Time and Stress Savings

Relocating involves an array of tasks, from logistics to settling into a new community. Entrusting the interior design process to a professional allows you to focus on the aspects of your move that require your personal attention. From selecting furnishings to overseeing installations, at Rowan Hall Interiors, we streamline the process, saving you time and alleviating the stress associated with setting up a new home. Read about our perfected 15-step white glove process here!

Whether you need to select something new, reorganize what you already have to suit the layout of a new space, or combine fresh features with old favorites so they mesh seamlessly together, Rowan Hall Interiors is here for you!

Investment-Conscious Designcustom designed bedroom, Knoxville Interior Designer, Rowan Hall Interiors, Farragut custom home, interior designers knoxville tn

A skilled designer can help you optimize your investment by allocating budget to the areas that will be most beneficial to you. We source high-quality furnishings that will last throughout the years and help you avoid costly design mistakes. Buy nice or buy twice, as they say! Products that last end up costing less in the long run, and our team knows which vendors will be perfect for you the first time around. Investing in professional guidance upfront often leads to long-term savings and a more enduring design. 

Instant Home Comfortknoxville interior designers knoxville tn, Alfie Rowan of Rowan Hall Interiors, straightens dining chair in custom furnished Farragut home

Imagine arriving in Knoxville to find your new home not only move-in ready but also a reflection of your style and personality. At Rowan Hall, we can work to ensure that your space is fully furnished, impeccably styled, and ready for you to settle in and start enjoying life in Knoxville from day one.

Before making the leap to Knoxville, consider the invaluable contribution that Rowan Hall Interiors can make to your relocation experience. From local expertise and tailored designs to time and stress savings, the decision to hire a professional ensures that your new home is not just a place to live but a haven that embraces your individuality in the heart of Tennessee’s vibrant landscape. Embrace the journey with a beautifully designed home awaiting your arrival in Knoxville.

Contact our team today to make your move to Knoxville as seamless as can be! We can’t wait to help you get settled and make Rocky Top your home sweet home.

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framed artwork and lamps behind custom upholstered sectional, custom upholstered ottoman, matching patterned chairs, wood beams in custom designed living room, by Knoxville TN interior design firm Rowan Hall Interiors, custom home in Farragut TN
January 26, 2024

A Symphony of Style
Transforming a Dark Basement into a Contemporary Haven

At Rowan Hall Interiors, we believe every space has the potential to become a reflection of its inhabitants’ personalities and preferences. In our latest project, we embarked on a journey to breathe new life into a dated and dim basement, creating a contemporary oasis that seamlessly merges transitional elegance with bold modernity.

The Vision

BEFORE

BEFORE

The problem was clear: the basement no longer harmonized with the rest of the beautifully remodeled home. Dark and outdated, this space needed a fresh start to become a family-centric area for relaxation and entertainment. The Rowan Hall team previously worked with these clients for years, remodeling almost every inch of their upstairs while leaving the basement neglected. Now, it was time for a change.

Our clients typically favor a contemporary look, yet their home leans traditional. In the rest of the home, we created a delicate, transitional balance. A total remodel of the basement gave us the opportunity to let the clients’ contemporary taste shine. 

We love that these clients don’t shy away from bold color, but it was important to give them a neutral base so their favorite hues could shine. We opted for blue accents that give this space a classic and fun feel.

A New Foundation

Before we could bring in the fun furnishings and dreamy accents, we needed to address the foundation of the room. Carpet and dark walls were not exactly creating an inviting environment, and there was a dividing wall with a stone archway separating the basement. We decided to open up the space by removing the wall, which led to a structural dilemma and the need for a wood beam spanning the middle of our new open space.

Wood beams installed for structural support and architectural design

Navigating structural challenges creatively, we turned a necessity into a design highlight. Four massive beams, stained to match the new engineered hardwood flooring, became not just supports but an architectural focal point, adding an extra layer of sophistication to the room.

We painted the walls a light gray, installed new flooring, and our blank canvas was ready for the Rowan Hall magic!

Kitchen Overhaul

This basement hangout had a pretty dated eyesore that was probably amazing in some other decade. A fireplace + kitchen combo wouldn’t have been our first pick, but we wanted to work with the unique layout to create a more functional space for this bonus room.

BEFORE

Working with the existing structure, we transformed the space by adding more cabinets to give a more balanced appearance. We opted for a light, warm gray color to brighten the space, and replaced the countertops with a beautiful light quartz. We introduced a metallic glass tile backsplash to dress up the space, and ran the tile in a vertical straight stack to give the contemporary feel our clients love. 

As for the fireplace, we chose to embrace it. The heavy stone needed to go, and we replaced it with a neutral tile surround. The finished look is sleek and modern, the perfect focal point for a cool basement hangout. 

renovated kitchen, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

AFTER

renovated kitchen, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

AFTER

Thoughtful Planning

To break up the long, open space and provide flow, we designed back-to-back seating areas, giving the family multiple areas to gather for movies and game nights. Both areas have cozy seating and upholstered ottomans, perfect for lounging. We broke up the space vertically by adding a set of beautiful lamps between the back-to-back sofas. This is one of those genius techniques that our clients love when working with our experienced designers. The room still feels open and airy, but visually, there is a clear separation.

basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

One of the seating areas is anchored by the fireplace, and we opted for an L-shaped sofa to provide plenty of comfy seating. An important piece of the puzzle for this particular client was artwork. She really wanted something that spoke to her, so we searched high and low for the perfect options. In the end, she fell in love with this abstract figurine painting in shades of blue and gray, which perfectly ties in with the other blue hues we included. 

basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville TennesseeThe other seating area is anchored by a bold statement wall. We couldn’t resist a little grasscloth wallpaper, especially when our clients aren’t afraid to take some risks! This one in particular has a raised gold detail in a geometric pattern. The TV sits beautifully on this wall, and we also installed a floating cabinet to hide cords and consoles and other not-so-beautiful things. We truly think of it all!

Personalized Expertise

At Rowan Hall Interiors, we take pride in earning our clients’ trust through personalized expertise. Every decision is curated to suit their needs, ensuring a collaborative and enjoyable design journey. Personal touches, like the client’s cherished artwork, are seamlessly integrated into the design narrative.basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

The stark contrast between the before and after is a testament to the transformative power of thoughtful design. The once dark and uninspiring space now radiates openness, contemporary elegance, and a neutral palette punctuated with playful pops of color that can easily evolve with the family’s changing tastes.

In every project, our Knoxville interior designers’ commitment is to go beyond aesthetics, creating spaces that tell a unique story and enhance the lives of those who inhabit them. This basement remodel is not just a room; it’s a symphony of style, where the elements of contemporary and transitional design dance together in perfect harmony.

We would love to get to know you and create a beautifully unique space for you and your family! Whether your living room needs an upgrade or you’re itching for a total remodel, our team can make your dreams come true. Give us a call today!

For more photos of this project, click here.

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January 19, 2024

2024 Color Trends
A Palette of Possibilities Transforming Interior Design

As we step into 2024, the world of interior design is awash with vibrant hues and captivating shades that promise to redefine the aesthetics of our living spaces. Pantone, Sherwin Williams, and Benjamin Moore have unveiled their Colors of the Year, each offering a unique perspective on the visual narratives that will shape the design landscape. In this blog post, we explore the 2024 color trends and delve into what these choices signify for the world of interior design.

Rowan Hall’s 2023 DOTY award-winning project

At Rowan Hall Interiors, we’re not afraid of a little color. In fact we were awarded a 2023 Designer of the Year award for our vibrant home addition project. Shades of blue, green and pops of orange show how bright colors influence interior design in the home. In this case, our clients wanted a bonus room that reflected their fun personalities, and the Rowan Hall team selected the perfect hues to do just that. 

The 2024 color predictions show that vibrancy is back after years of leaning into neutral design. Today, our team’s expert paint color consultant is breaking down the trending shades and giving us a peek into what might be on the design horizon this year.

Pantone’s 2024 Color of the Year: Peach Fuzz

Pantone, the global authority on color, has designated Peach Fuzz as the hue that encapsulates the spirit of 2024. This fresh, peachy hue with warm yellow undertones embodies “our innate yearning for closeness and connection.” According to Pantone Color Institute’s Executive Director, Leatrice Eiseman, Peach Fuzz is “a color radiant with warmth and modern elegance.” She calls this color choice “a shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”  

In other words, this gentle peach tone evokes softness and is a classic favorite, while also being bright and playful. This choice opens up exciting possibilities for injecting personality and character into interiors. From details that pop to full color walls and furnishings, we’ll explore how this color can be seamlessly integrated into various design schemes. Peach is a comforting hue that can make any space feel cozy. It’s bright enough to add a splash of color while still maintaining a softness that lends an air of sophistication.

photo from Alfie’s 2023 High Point Market trip

photo from Alfie’s 2023 High Point Market trip

Legally Blonde’s Elle Woods once said, “Whoever said orange was the new pink was seriously disturbed!” The ladies at Rowan Hall Interiors tend to agree, but we think we can make a strong case for peach! Pink makes a bold impact; it’s a polarizing color, and there’s no denying that those who love it flaunt it. However, sometimes pink can be too loud for decorating restful, thoughtfully designed spaces. In interiors, peach evokes the touch of femininity those enamored with pink are really looking for in their homes. As an added bonus, peaches are easy to sneak past and satisfy those less in love with pink and “girly” aesthetics, especially if the term “Salmon” is thrown around. 

Peaches marry more coherently to neutrals and other popular colors that make environments feel peaceful and clean, such as blues and greens. A peach’s yellow tones compliment blue on the color wheel, while its red correlates to green. As a result, a harmonious contrast is created with the subdued shades of blue and green we see everywhere in homegoods. A variety of multi-colored patterns take advantage of this balance, making prints with peach easy to find and coordinate with ever-popular greens and blues, as well as with each other. For example, our Knoxville interior designers have used this peach color as a common thread to pair together the different prints on the rug, drapes, and pillows of this lovely sitting room. The peach details interspersed amongst neutral tones in the prints are brought out against the lighter, warm neutral walls. Solid peach textiles are paired with touches of an airy blue, which serves as a secondary accent color. This cool shade is reminiscent of the color chosen by Sherwin Williams to embody 2024 design.

Sherwin Williams’ 2024 Color of the Year: Upward

Sherwin Williams is sure to turn out another crowd-pleasing favorite, naming Upward as the color that will dominate design conversations in 2024. The official Sherwin Williams Website introduces Upward as “a breezy, blissful blue- the color found when we slow down, take a breath, and allow the mind to clear.” From bedrooms to beach houses, Alfie walks us through potential places this dreamy color could shine in the video below.

Ethereal yet playful, this blue is wildly versatile. Upward can be dressed up or down like a favorite pair of jeans! If this shade speaks to you, our Knoxville interior designers would be happy to help you pick vibrant prints or grounding neutrals to make this color your own. 

Throughout the years of interior design, we’ve seen neutrals take over, colorful palettes shine, minimalism have its moment, and maximal design rise again. Some shades appear as a common thread in each rising and falling trend, and hues of blue tend to be a constant in all tastes of design. Regardless of your preferred design flavor, a shade like Sherwin Williams’ Upward can shine in your home. 

If blue is your jam, but you like your shades with a bit more punch, Benjamin Moore’s 2024 color might just speak to your soul.

Benjamin Moore’s 2024 Color of the Year: Blue Nova

Benjamin Moore, known for its timeless selections, introduces Blue Nova as the defining hue for 2024. A velvety shade that effortlessly balances “depth and intrigue” with “an undercurrent of reassurance” according to Benjamin Moore, this choice is an “alluring mid-tone” which “features an enchanting duality, capturing the spotlight with endlessly classic appeal”. 

Reminiscent of the bold character of rich, deeper shades like Cobalt and Navy, Blue Nova still mantanes a softness that makes it a more versatile blue that can be adapted to a range of design styles. Uncover the ways in which Blue Nova can be incorporated into interior design, from subtle accents to dominant color schemes.

Preferred by more than 35% of the world’s population, blue is the most popular color on Earth. Studies in color psychology tell us we find blue calming, particularly in deeper shades like Blue Nova, and that people are more productive in blue colored rooms. So, blue is suitable for rest and for work, making it the perfect choice for any area of the home! That’s why our Knoxville interior designers love to incorporate touches of deep blues into bedroom spaces. Here, we’ve used bold blues as main accent colors, tying together draperies, pillows, and bedding. framed artwork and lamps behind custom upholstered sectional, custom upholstered ottoman, matching patterned chairs, wood beams in custom designed living room, by Knoxville TN interior design firm Rowan Hall Interiors, custom home in Farragut TN

Speaking of blue as an accent, those playing with the idea of an accent wall should consider painting with Blue Nova. The idea has the seal of approval from our color specialist, Sylvia. “Blue Nova strikes the perfect balance between bold and subdued,” she says, “It’s a midtone, so it won’t overwhelm a space by being too dark or too bright. It should play nicely with most other main wall colors. That said, it’s still a striking hue worthy of being made a focal point.” 

Harmonizing the Palette

The Colors of the Year from Pantone, Sherwin Williams, and Benjamin Moore provide a rich tapestry of inspiration for interior designers and homeowners alike. Whether you lean towards the bold and vibrant or the subtle and timeless, 2024’s color trends offer a palette of possibilities to transform your living spaces into havens of style and expression. Embrace the hues that resonate with you, and let the colors of 2024 guide your journey toward a beautifully designed home.

Explore how these Colors of the Year can be harmoniously combined to create captivating and balanced interiors. Consider contacting our team to help you integrate these hues into various living spaces. Rowan Hall Interiors offers paint consultations with our experienced color specialists to help you pick the perfect paint for your project. Schedule your consultation today to ensure a cohesive and aesthetically pleasing design.

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January 12, 2024

Wellness at Home
The Healing Power of a Beautiful Living Space

As we enter January, we carry resolutions often focused on aspects of ourselves–our habits, our bodies, our mentality, etc. We tend to overlook how our living environment can drastically improve both our mental and physical health. In the hustle and bustle of modern life, our homes serve as sanctuaries where we seek solace and rejuvenation. 

Amongst life’s usual chaos, our living spaces remain areas where we can exercise control over both the form and function of our surroundings. Beyond aesthetic appeal, a beautifully designed and clean home can significantly impact our overall well-being. 

Rowan Hall Interiors and our leading interior designers in Knoxville, TN prioritize the profound health benefits of having an aesthetically pleasing and well-maintained living space. We’ve seen firsthand how hiring an interior designer enhances our clients’ quality of life. As we enter a new year filled with new resolutions, Rowan Hall can be your biggest secret weapon for seeing your new goals through, once and for all.

The Mind-Body Connection

Creating an environment that reflects your personal style and promotes relaxation can be a powerful stress antidote. Our personal styles are reflections of our personality and can be a powerful tool in becoming our best selves.

Rowan Hall provides all the materials and knowledge to make our clients’ homes a reflection of themselves! As our client, we collaborate with you to help you fully express your style in a visually cohesive way, whether you want something fresh or to pull together pieces you already love.

Colors, textures, and lighting choices can influence mood, creating a positive and uplifting atmosphere.You’ll often see shades of blue throughout Rowan Hall’s designs. Blue hues are scientifically calming and make for a peaceful space where our clients can relax.

Organized Spaces, Organized Minds: 

We also love to prioritize practical and functional solutions in our clients’ homes. Maximizing space with compact storage solutions declutters the home and the mind. A well-organized home minimizes mental clutter, fostering mental clarity and reducing feelings of being overwhelmed.

Rowan Hall focuses on function as well as visual appeal, so a New Year’s redesign can help you optimize the space you already have and set clever new organization systems into place. If organization is your goal for the new year, call on the expertise of our interior design team to create functional and beautiful solutions for your home. 

Tailored Solutions

Our interior designers can craft spaces that align with your lifestyle, addressing specific health concerns or preferences. At Rowan Hall Interiors, we get to know our clients and always consider their lifestyles, tastes, concerns, and preferences when designing their spaces. 

We optimize layouts for comfort and ease, ensuring your home is not only beautiful but also functional. Your home becomes a personalized retreat, supporting relaxation, meditation, and overall mental wellness. It’s amazing how your quality of life will improve by investing into your sanctuary!framed artwork and lamps behind custom upholstered sectional, custom upholstered ottoman, matching patterned chairs, wood beams in custom designed living room, by Knoxville TN interior design firm Rowan Hall Interiors, custom home in Farragut TN

Promoting Healthy Habits

Thoughtful design can encourage healthy habits, from creating inviting workout spaces to optimizing kitchen layouts for nutritious cooking. It’s easier to follow through with healthy behaviors in an environment that supports them. 

For example, you’re sure to be more organized in a space where everything has a designated place. We can help customize your organization according to what you feel is most logical or convenient.

If your desire is to eat healthier foods, you will certainly find more success in a beautiful kitchen! A more functional and enjoyable kitchen allows you to have greater control over exactly what you’re eating.

Or, maybe more sleeping and relaxation in a lovely, restful bedroom would help you achieve your resolutions. A beautiful new bed will surely help you to keep better sleep hours and maintain a healthier work-life balance. 

New Year, New You

Whatever your 2024 resolutions are, let the Rowan Hall team of interior designers in Knoxville, TN, help create an environment that fosters them! Investing in the design of your living space is not just about aesthetics; it’s a commitment to your health and well-being. Collaborating with Rowan Hall Interiors can transform your home into a haven that nurtures both your physical and mental health. Embrace the idea that your living space has the potential to be a powerful contributor to a happier, healthier life.

December 29, 2023

2023 in Review
Our interior design team's year of growth, fresh design, and fun travels

Every year brings new growth, new challenges, new friends, and for Rowan Hall Interiors, new homes that we get to make extraordinary! 2023 brought exciting wins and many fun projects that our growing team has loved bringing to life. From basement renovations and living room upgrades right here in Knoxville to Alfie’s adventures around the country, the Rowan Hall team did it all this year! 

Wild, Wild West

Earlier this year, we wrapped up a basement renovation project with Preferred Construction. We’ve been calling it our “Aspen Luxe” project for its modern, western feel, inspired heavily by Alfie’s favorite places. This space might be in a Maryville basement, but these pieces would also thrive in an Aspen ski lodge or a cozy cabin in Montana. Knoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

Read about how we designed this renovation with our friends at Preferred in part I of our project breakdown, and see the beautiful pieces and details filling the space in part II.

Alfie, of course, needed to take a ski trip or two to gather inspiration. She and Mitch hit the slopes several times in 2023–the making of a successful year for the Rowans! No one loves her job more than Alfie, but she is truly happiest on the slopes. It’s why she works so hard all summer and fall! Those winter months in Aspen are her happy place. Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation

Year in Color

Alfie’s 2023 travels also took her to High Point and Atlanta markets where she saw a major resurgence of color in the trend forecast. We’ve also seen Grandmillennial design make a major comeback, which is pretty thrilling when ruffles and tassel trim are your guilty pleasure.

One of our lovely clients desired a great room with a fresh take on the over-the-top grandmillennial style. Ruffles, bows, florals, and plaids are back! Alfie isn’t complaining, and she couldn’t wait to incorporate these fun elements into this project. While this traditional style is certainly current, it’s also timeless, and you can’t go wrong with a fresh take on the classics. We think girly, grandmillennial influences are here to stay, and we can’t wait to see how Rowan Hall gets to incorporate them in 2024.

With 2023’s revival of color, we saw a new rise in warm tones mixed in with the grays and blues of years’ past. A nice blend of warm and cool makes for the perfect cozy living area like the ones we created for this Knoxville family. Warm woods, neutrals, pops of blue and rust tones were the foundation for this design. These separate living spaces flow together, so cohesion was key, and we love how these spaces turned out. Stay tuned for an in-depth breakdown of this project on the blog soon!

RHI Takes NYC

Of course, it wouldn’t be a year-end recap without mentioning our IDS Designer of the Year award! Our colorful, eclectic family room addition built right here in Knoxville, Tennessee was awarded 1st runner up at the national IDS award gala in New York City. We were so honored to be included among some of the most talented designers in the country, and we’re so proud of our team. You can check out every detail of our award-winning design here.

Going and Growing

2023 was a year of growth for the Rowan Hall Interiors business. Our team grew with the addition of a marketing director and paint color consultant. Our leadership grew with our EOS business coach, and most importantly, our clientele grew! We met so many wonderful new clients this year, and we were honored to be welcomed into their lives to transform their homes. 

From bathroom upgrades in Alfie’s very own neighborhood to great room updates for loyal clients, this year brought many happy workdays doing the job we love. Nearly 100 paint consultations kept our color consultants busy, and there were no shortage of furniture refreshes to fill our days. 

On the Horizon

Our 2024 schedule is already booking up, but don’t worry! There’s still time for you to get the Rowan Hall team on board for your project. We’re looking forward to what the new year brings, including many fun projects we’re wrapping up and planning to begin. We’re in the early stages of a backyard poolside refresh and a Tellico Village custom home, and we’re wrapping up several bathroom and kitchen renovations throughout Knoxville.

If you missed Alfie’s adventures on Instagram, she took a trip to our clients’ new Florida farmhouse that we will be renovating in 2024. Our loyal clients have been big fans of Alfie’s for years, and they simply couldn’t move on without her! Her trip was fast, furious and a bit furry… Should make for several more interesting trips south!

Our future is full of custom furnishings, ski adventures for Alfie, more trending colors and styles, and hopefully, you! You may be deciding to stay put in your home for a few more years, and a home refresh will certainly make that more fun. Or, if you’re new to the Knoxville area, maybe you’re in need of a designer’s eye to help you get settled. We can’t wait to meet you and make you feel right at home. Contact us today to get started!

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