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Alfie Rowan, Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation
June 9, 2023

Meet Alfie
Introducing Rowan Hall's founder

Wife, mother, business owner, Knoxville interior designer–these are only a handful of the titles carried by Rowan Hall Interiors’ founder, Alfie Rowan. At a young age, she had a love for beautiful things and unique finds, and that passion has turned into a career and successful business. From selling antiques and home decor to running a full service interior design firm, she’s never lost her stylish eye and passion for selecting beautiful pieces that will bring any room to life. Today we’re introducing the woman who started it all and how she made Rowan Hall Interiors into what it is today. 

Balancing it All

While she feels most alive on the slopes of Colorado, Knoxville, Tennessee has always been home to Alfie. Growing up in the Rocky Hill area and graduating from the University of Tennessee, her home in Farragut is where she loves to be, always bringing home inspiration from her travels. While she always had an affinity for beautiful, well-designed homes, she didn’t lean into that love until later in life. She was on a pre-med track in college, graduated with a degree in biology, and married her Husband, Mitch, all before having two boys and fully leaning into motherhood. Her career as a business woman and interior designer began as a hobby she could foster as she took care of her kids. Today, it’s a full time job for her and her team. 

Rowan Hall Interiors began more than 20 years ago as a shop in Southern Market where Alfie and her long-time best friend sold home decor, antiques and other unique finds. As her kids became more independent, Alfie was able to dedicate more time growing this business she loved. There was a desire from her loyal customers to hire her for interior design work, so she began taking on one or two small jobs at a time, and her business grew steadily from there.

An Eye for Design

Alfie’s natural talent grew through her studies, but for the most part, putting her abilities to practice is where the interior designer we know today came to life. She attributes her keen eye to genetics. Her aunt was a talented interior designer who was self-taught and began her own business at 40, and she spent many days surrounded by beautiful things with her antique arts dealer grandmother. She supposes that while some have a knack for numbers or computers, she thrives in selecting beautiful pieces to bring out a room’s full potential. alfie rowan, knoxville interior designer, farragut tennessee, Tellico interior designer, tellico lake house, Loudon county interior designer, primary bedroom renovation, outdated home update, custom draperies, custom finish selection, interior furnishings

While her eye for style can’t be taught, her decades of knowledge did not come without lots of hard work and dedication to be constantly learning. Going to market, meeting with industry professionals and never being afraid to ask questions have made her the knowledgeable interior designer she is today. She insists that she learns something new every day, and she doesn’t think she will ever stop learning. Whether she is inquiring about Parisian versus Turkish rugs when meeting with her rug dealer, spending time with her interior design friends at Market, or taking a master class on short-term vacation rentals, Alfie is committed to expanding her expertise to bring her clients the best of the best. 

Her favorite part about working with our wonderful clients is adapting to styles that will make them feel comfortable in their home. While Rowan Hall certainly has a signature look, a truly talented designer like Alfie can take any clients’ desires and personal style and make a beautiful space out of that. In general, Alfie’s design preference is fairly transitional in style. She loves traditional elements and antique pieces, but prefers the comfort and practicality of more modern design. Transitional design lends itself well to that, but you will typically find fun elements that make a space stand out. Whether it’s a unique piece of art or a bold light fixture, Alfie loves to select pieces that make our clients light up when they walk into a room. 

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While her perfect day would be spent on the slopes with her husband, Mitch, and sons, Austin and Jackson, Alfie has spent the last two decades building Rowan Hall, so she can spend her days doing what she loves. She feels blessed to have a job that allows her to be creative, bringing beautiful spaces to clients she loves. She brings her personality, design expertise and decades of business experience to every job. From selecting the perfect rug to leading a team of design professionals, Alfie never settles and gives her all to every task. Her clients love her, and you will too! Schedule a discovery call today or take the plunge and book an initial consultation. We can’t wait to hear from you and make your home dreams come true!

Click the button below to contact Alfie and the team today!

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May 26, 2023

High Point Market
A Spring 2023 trip to the largest home furnishing market in the country

Every spring and fall, 75,000 unique and talented industry professionals descend upon High Point market to explore, learn and be inspired by all things new and noteworthy in the interior design world. From textile experts to custom furniture manufacturers and home design shop owners, Market provides an experience for professionals all across the industry. For interior designers in Knoxville, Tennessee and around the country, this spring market is worth the trip to High Point, North Carolina. This year, our founder, Alfie Rowan, traveled to meet up with her design friends from all over. There was no shortage of laughter and fun amidst their educational and inspirational time at market. It may seem like a week of girl time, shopping their way through thousands of exhibits, but there was plenty of work to do and new information to learn. This week on the blog, Alfie is sharing the highlights of High Point and how she made the most of her trip!

It’s Market Time!

Market is an important time for our Knoxville interior design team to gather information and knowledge, so we can deliver the best possible service to our clients. It’s when we get to meet with our favorite vendors, see the product we’re putting in our clients’ homes and find out what is on the horizon for home interiors. A crucial part of our job as interior designers is knowing the quality and comfortability of the pieces we order for clients. It’s ideal that we know how custom pieces will look and feel in a space, and market is the perfect time to test new furniture frames, see colors in person, and judge how fabrics feel. We test the differences in quality to determine durability and comfort level, and we take thousands of photos and pages of notes. Alfie knows that our process relies on selecting the right pieces for each client. We don’t take our clients to sit on every sofa until they find the perfect one. They’re hiring us because we already know the best of the best. At market, Alfie plays Goldilocks with every sofa and armchair she sees until she determines which ones are just right!high point market, alfie rowan, knoxville interior designer, farragut tennessee, Tellico interior designer, tellico lake house, Loudon county interior designer, primary bedroom renovation, outdated home update, custom draperies, custom finish selection, interior furnishings, expert interior design firm

Let’s Learn

Alfie likes to begin her trip to market with an “aspirational” day. She looks at $25,000 sofas stuffed with baby kitten hair and kissed by the Pope, and she explores what’s on the cutting edge of the design landscape. She likes to get an idea of interior design trajectory and find out what will be the next “big thing.” Last year, she saw reds and oranges on the horizon, and this year those warm tones were everywhere. Even if she doesn’t plan on bringing every trend she sees home to Knoxville, it’s important to maintain her expert status! Staying educated and “in the know” is how we continually create beautiful spaces for our clients. Again, we maximize our time at market to learn the ins and outs so our clients can trust our extensive research and knowledge.

Another way Alfie educates herself at High Point Market is by taking master classes to expand her knowledge of various topics. This year, she participated in a two-day class on short-term vacation rentals. In East Tennessee, we are surrounded by beautiful locations that are perfect for second homes. When clients call on us to design their luxury cabin in Kahite or high-end condo in Downtown Knoxville, we’re typically designing a home created for families, but sometimes those clients want to be able to share that home with friends. This master class taught the best ways to design a vacation home that can double as a short-term rental if needed. There are many ways a client might want to utilize their second home, and Alfie learned how to maximize every option. Whether we are traveling with a Knoxville-based client to furnish their new beach house in Florida or welcoming a client who’s flocking to the Smoky Mountains and looking for a Tennessee interior designer, we are well-prepared to design homes that will suit whoever is lucky to stay there!

Fun For All

Alfie also met up with three of her long-distance design friends, and they were able to bounce ideas off one another all weekend long. Each one of these talented designers have different perspectives and strength-sets, which they use to help one another grow and learn. Alfie loves getting to catch up with these wonderful friends. This might be a work trip, but you will certainly catch them laughing their way through market. They just love their jobs that much!

Since Alfie is all about fun, she was thrilled to see that this year’s market was a livelier place thanks to one thing: color! After years of grays, whites and neutrals taking over the interior design world, it seems everyone is ready for some playful pops of color. Alfie reported that this was a happier market than years’ past, thanks to orange sofas, pink sideboards and pinata artwork. Check out our portfolio, and you’ll see that we’ve been incorporating fun color combinations and pops of bright hues for years. It was fun for Alfie to get some inspiration and set her eye on pieces she can use in future bold, colorful designs. 

From inspiration and education to selecting fabrics and artwork for current projects straight from the source, Alfie certainly made the most of her time at High Point market. She prioritizes being a designer well-versed in the nitty gritty details of furniture customization, custom window treatment design and decor selection. The options are truly endless, and our clients would be overwhelmed if we presented them with every possible selection under the sun. Alfie utilizes her market trip to sift through those options and decide which pieces have the quality and beauty that she can be proud to incorporate into a design. Our clients can hire our Knoxville interior design team knowing that we’ve spent endless hours discovering the best of the best. 

We’re ready to put what we’ve learned to good use! If you have a project in mind that could use the Rowan Hall touch, contact us today to get started. Explore our services and read about our process for more information about how we work, and check out our portfolio to get inspired. When you’re ready to invest in an initial consultation, book here, or schedule a free discovery call to find out more. We can’t wait to make your home dreams come true! 

Let’s chat! Click the button below to contact our team.

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May 12, 2023

Tampa Vacation Home
An overview of our latest Florida home

One of the best parts of being luxury interior designers in Knoxville, Tennessee, is that sometimes our amazing clients purchase second homes and call on us to revitalize the interiors of those new properties. As much as we love designing homes in beautiful East Tennessee, we love any opportunity to expand our reach, especially if that happens to be near some clear, blue water. In addition to our local Knoxville projects, we also have the option to do interior design and remodeling for vacation homes. Such was the case with one of our Knoxville clients. We had worked with this family for years and had redone most of their Tennessee home, taking on a few rooms each year. When they purchased a Tampa vacation home recently, they reached out to us to bring our Rowan Hall touch, this time down in sunny Florida.

Miami Takes Tampa

The home was in a glorious location, only steps from the heart of the city and the Tampa Riverwalk. That area is the focal point of the downtown landscape, within walking distance of the city’s awesome restaurants, arts scene and cultural events. This would be a great place for the family to get away for the weekend from time to time. Another advantage of them buying there was the abundance of inexpensive flights from Knoxville to Tampa, plus the fact that they had friends and family nearby.

Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation, remote work, vacation home designerAlfie used to tease the wife about how her style was so “Miami.” She loves bling and bold choices was always wanting her interior style to be a little more contemporary, despite the fact that their Knoxville home was more on the traditional side. Fortunately, we were able to bring that style to some extent in remodeling the family’s new Tampa home. In particular, we were excited about having carte blanche to give everything a fresh look.
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Formal living room before
formal living room before, Rowan Hall interiors, tampa vacation home, interior designers knoxville tn, interior design and remodeling for vacation homesFormal living room before

Before our clients even purchased the property, they called on their favorite interior designer. They sent existing photos of the home from its real estate listings and asked if we thought it would be suitable for them. Bottom line: Could we update it? Alfie could tell from the photos that the home did not match their style in the least. It was decorated in a very traditional fashion, which was not a style the family would enjoy. It was time for an update, and we knew we could make it work.

The Fun Begins

As she would typically do when working on an out-of-state project, Alfie began by flying down to Tampa and taking measurements of all the spaces. We call this our “trade day,” step three in our fifteen step interior design process. After this kickoff to the project, our Knoxville interior design team had many discussions with the clients. We made a lot of decisions when it came to selecting materials, colors and furnishings. Rowan Hall interiors load up the van to head to Tampa florida for vacation home renovation, interior designers knoxville tn, interior design and remodeling for vacation homes

Our Knoxville interior design team did most sourcing from our usual vendors. Our favorite companies can ship to anywhere in the country, so we contracted with a warehouse in Tampa to receive those orders for us. We’ve worked diligently over the years to perfect a remote process, so our clients can invest in a Rowan Hall home no matter its location. As is typical with remote projects, major pieces were shipped to the Tampa warehouse. More delicate items like custom draperies, rugs, lamps and other breakable items were delivered to our Knoxville warehouse. We made sure every item was in pristine condition, carefully loaded up the van, and headed south for install day!

A Worthy Investment

This home was in great shape and did not require a total remodel, so we focused on salvaging what was there to create a home that was more our clients’ style. For example, the floors were in fine condition as were the kitchen cabinets. Instead of replacing them, we made the decision to invest in other areas. 
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Kitchen beforecustom kitchen renovation designed by Rowan Hall interiors, interior designers knoxville tn, painted cabinets in tampa vacation home, interior design and remodeling for vacation homesKitchen after

Overall, we made aesthetic changes and brightened the home significantly with a fresh coat of paint, relying primarily on neutral colors. In addition to the walls, we painted the kitchen cabinets, the ceilings, some of the floors and some of the wood molding. The most substantial thing we did architecturally was to knock out an arched niche in the dining room wall and open it up to improve the flow into the kitchen.

tampa vacation home dining room before, rowan hall interiors, interior designers knoxville tn, interior design and remodeling for vacation homesDining room beforetampa vacation home dining room progress, rowan hall interiors, interior designers knoxville tn, interior design and remodeling for vacation homesDining room after niche opened up and paint changeddining room custom designed by rowan hall interiors, knoxville tennessee interior designer, tampa vacation home with custom furniture, interior design and remodeling for vacation homesDining room after

We also changed the lighting, getting rid of the fixtures and doing a refresh by hiring a local Tampa contractor. It was one the family already had a relationship with, and he was wonderful to work with. He was able to tell us what made sense in terms of which updates would be expensive and which would be more reasonable.

An Optical Delusion

When it came to the bathrooms, we decided that we might update them substantially at a later date. Since they were not in bad shape, we simply made cosmetic updates and fluffed them up to make the spaces look more appealing and current. We debated changing out the sink basin and mirror in the powder room because the existing was overly decorative. Instead, we kept them and hung a more traditional style of wallpaper to create a cohesive look.tampa vacation home powder room before, rowan hall interiors, interior designers knoxville tn, interior design and remodeling for vacation homes

Powder room beforepowder room wallpaper and mirror, custom designed by interior designers in knoxville tennessee, Rowan Hall Interiors, After: powder room wallpaper

The powder room, however, did present us with an interesting challenge — a tromp de l’oeil, which is an artistic term for the optical illusion of three-dimensional space created by painting a two-dimensional surface. It was just one example of the many decorative faux paintings throughout the home. As you can see in the above photo, a recessed wall in that room served as the canvas for a faux window view of a waterfront scene. It was honestly pretty wretched.
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Formal living room after paint changecustom designed formal living room, designed by rowan hall interiors, interior designers knoxville tn,. tampa vacation home, Formal living room after

We found several other features of the home to be challenging. For example, we did not love the arches, the ornate staircase or the really red floors. But it also didn’t make sense to completely change them at this time because they were in good shape. Fortunately, by the time we moved some beautiful elements into those spaces, the bad elements weren’t as noticeably awful. In fact, the floors actually wound up providing good contrast to some of the cooler new colors we selected. We also tried to minimize them by utilizing sleek and clean-lined furniture.

Fun and Fabulous

Basement after

Another focal point of this project was the basement. The previous owners had used it as an office, but our clients didn’t need one. So we changed that area into a den as well as a space that could be utilized for additional sleeping. There is a bathroom downstairs, so that made a perfect place for extra accommodations.primary bedroom before tampa vacation home, rowan hall interiors, interior designers knoxville tn, tampa vacation home, interior design and remodeling for vacation homes

Primary bedroom beforecustom designed primary bedroom, designed by rowan hall interiors, interior designers knoxville tn, tampa vacation home, Primary bedroom after

You can see from the before photos that the primary bedroom was in good condition. A fresh coat of paint and a new ceiling fan were enough to make the space feel brand new. New custom window treatments in a bold fabric and pops of color made this space more exciting and gave our client that fun, contemporary style she desired. 

In general, the changes we implemented also turned this makeover into an investment. The family can enjoy their vacation home for years to come. If they ever decide to sell the property, Rowan Hall has helped make smart upgrades that will set them up for success.

We’ve given you a small taste of what went into transforming this Tampa Bay vacation property, but don’t worry. We will be breaking down all the design details and sharing much more inspo from our funky Florida vacation home. Keep your eyes peeled for future posts, in which we go into more detail about what our Knoxville, TN interior designers did to freshen up each individual room.

If you’re looking for your own getaway location, Rowan Hall would love to be involved! Call our team if you’re interested in interior design and remodeling for vacation homes or remote work of your own. We can’t wait to hear from you!

Have a vacation home that needs a redesign? Click the button below to contact us.

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LVP flooring in basement designed by Rowan Hall interiors, custom home interior designers knoxville tn, farragut tennessee interior designer
April 28, 2023

Hardwood Floors and Their Alternatives
How Rowan Hall chooses what flooring material is best for your home

Hardwood floors have been a preferred choice for homeowners for years for a reason. Their natural beauty and durability make them a great investment for any home. Over the years, engineered hardwood and luxury vinyl plank (LVP) flooring have been greatly improved to be fabulous hardwood floor alternatives. Each option is a popular choice for different reasons and has its own unique benefits. Today we’re breaking down the pros and cons of each and how Rowan Hall’s team of expert interior designers decides what flooring is best for your home.

Hardwood Floors

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Hardwood floors are a classic and elegant choice that have been popular for many years. They are the gold standard here in the Southeast, and are almost always a great investment.  A few benefits are that they are made from solid wood, so they can be sanded down and refinished multiple times.  We have a lot of options for selecting custom stain colors, and can do sample patches on the actual floor in real time to see exactly how a particular species will take the stain and look in the home.  Another benefit of real hardwoods is that they are relatively easy to match up later if a client decides that they’d like to add hardwood floors to a hall or bedroom three years down the road.  Basic red and white oak planks are readily available in East Tennessee and can be added with ease.  Our Knoxville interior designers are big fans of hardwood, and we select this option for clients with the main priority of adding value to their home. 

One of the main drawbacks of hardwood floors is that they are vulnerable to moisture and can be damaged by water. Living in East Tennessee, we experience humidity that prevents certain hardwood choices from working. Wider planks are susceptible to the moisture in the air and can buckle easily, limiting our options as interior designers in the humid Southeast. Hardwood also requires regular maintenance to keep them looking their best. While our expert design team wouldn’t select hardwood for a client who prefers low maintenance materials, it is often the best option for a timeless, luxury look.

Engineered Hardwoodengineered hardwood floors in custom designed living room, tellico village home by Rowan Hall Interiors, interior designers knoxville tn

engineered hardwood in basement designed by Rowan Hall interiors, custom home interior designers knoxville tn, farragut tennessee interior designer

A great alternative in humid Tennessee is Engineered hardwood, which is a hardwood lookalike made up of a thin layer of real wood on top of a plywood base. This makes it more resistant to moisture and better suited for areas with fluctuating temperatures and humidity levels. Because of its ability to withstand our crazy climate here in East Tennessee, engineered hardwood is a great option for our clients. 

One of the main benefits of engineered hardwood is its durability. It can withstand heavy foot traffic and is less likely to scratch or dent than traditional hardwood floors. This makes it a great option for our clients who want to live in their homes without worrying about delicate hardwood floors. One of the many benefits of working with Rowan Hall’s interior designers is that we get to know your lifestyle and make the best decisions based on our expertise and how you live in your home. .

The only downside to engineered hardwood is that these floors can be sanded and refinished a limited number of times due to the thin layer of real wood. This means our clients can’t change the color of their floors every ten years, but with our Knoxville interior design team selecting the perfect engineered hardwood for each project, they won’t want to!

Check out our Tellico Lake house renovation blogs to see engineered hardwood in action.

Luxury Vinyl Plank (LVP)

LVP flooring in basement designed by Rowan Hall interiors, custom home interior designers knoxville tn, farragut tennessee interior designerThe final option for a hardwood alternative is Luxury vinyl plank (LVP). This newer option is designed to mimic the look of hardwood floors without the upkeep of real wood. Made up of multiple layers of vinyl, LVP is highly durable and resistant to scratches and dents. While our designers tend to stray from this option in an entire home, sometimes it is the perfect choice for a bathroom, kitchen or basement. 

Our team of experts opt for LVP for our low maintenance clients who value practicality. This waterproof flooring option is perfect for families with kids and pets who are still spilling milk and tracking in mud. Our interior designers truly think of everything! We get to know our clients, and we’re passionate about making their home a customized place that fits their every need.

We’ll Choose the Right Flooring for Your Home

Choosing new flooring can be overwhelming. There are an abundance of options at many different price points with pros and cons galore. Every client has different needs and desires for their home, which is why our team of Knoxville, TN interior designers prioritizes a relationship with our clients. We can’t craft the perfect home for you if we don’t know how you live! We spend time getting to know your current stage of life and create a home that can grow with you. 

Knoxville interior designer and founder of Rowan Hall interiors, Alfie Rowan, created a fifteen-step process that allows us to do just that. We begin with an initial consultation where a member of our team will come to you and begin to learn your lifestyle. No need to tidy up for us! We want to see how you actually live, so we can create a home that feels comfortable and luxurious all at once. 

If you’re ready to update your home with new flooring, custom furnishings or new window treatments, contact our team of expert interior designers to bring your vision to life in a way that suits your lifestyle best. We’ll consider your budget, design preferences and future needs to create a home that exudes effortless sophistication and attainable luxury.

Click the button below to schedule your discovery call today!

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Knoxville interior design firm, Rowan Hall interiors, styles custom ottoman with storage, wood tray with greenery vase, nickel accents and gray storage box, in custom designed living room renovation in Tellico Village Tennessee, overlooking Tellico lake
April 14, 2023

Tellico Village Lake House
Great Room Part II

In our previous post, we broke down how our Knoxville Interior Design team tackled the great room phase of the Tellico Village lakefront home we renovated earlier this year. In that installment, we detailed the architectural aspects of the renovation, from selecting stone to flooring from our trusted East Tennessee vendors. In this post, we’ll be shifting our focus to the room’s more aesthetic upgrades.

A Blank Canvas

Knoxville interior design firm, Rowan Hall interiors, styles custom upholstered chairs with side table in custom designed living room renovation in Tellico Village Tennessee, overlooking Tellico lakegreat room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennessee

The centerpiece of the great room was its array of floor-to-ceiling windows, which serve up gorgeous views of Tellico Lake. We complemented them with custom window treatments, going with something that was light and airy to frame the view. This included simple black wrought iron drapery curtain hardware and custom panels featuring a soft geometric pattern that coordinated beautifully with the color of the walls while still allowing the light to be the focus.

The room’s high vaulted ceilings made for many tall, blank walls, so we needed something to counterbalance that strong fireplace. On the left side of the room, we mounted a set of three oversized medallions to provide some visual interest without overwhelming the room.

fireplace renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseegreat room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseeWe selected coordinating chests for either side of the fireplace. These matching pieces enhance the symmetry of the room and bring in some great storage space. We styled a funky branch arrangement to add some movement and visual interest to the room. You may notice throughout our portfolio that Alfie has an untreatable addiction to sticks and branches. Please don’t call the police if you see her on the side of the road around Farragut, Tennessee with hedge trimmers. She’s doing it for the art! A pair of quiet framed pieces of artwork complete the look. (Notice the subject matter. One might say it’s further evidence of the worsening branch addiction.)

Customized Coziness

We created a nice seating area, anchored by a custom leather sectional. It was important to provide quality pieces with durability that will last this couple for years to come. This was a reasonable piece to splurge on because it’s the primary seating that the family will use, and we wanted it to be comfortable for the family. 

great room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseeThis sectional was custom made, allowing us to get every detail perfect for our client. We opted for upgraded cushions, and we chose a custom nailhead color.  Custom upholstery allows for customization of every option under the sun. From the firmness of the cushions in the seats to the amount of filling in the backs, we make sure the comfort level of each sofa is customized to the needs of our clients. 

great room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseegreat room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseeTo finish out the seating area, we arranged two custom chairs in front of the windows to create a visual with the Tellico Lake views in the background. The heavy geometric pattern on these chairs is strong enough to carry the room without the need for larger chairs. Once again, we customized the cushioning and fill, specifically for our clients’ parents who would be visiting their Tellico Village home frequently. The extra-firm cushions and sturdy arms make them easy to get in and out of as we age. These are the perks of working with a full service design team! Customized details for every piece. 

great room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseeThe seating group centers around an upholstered ottoman with storage and a beautiful tray on top. We layered the tray with a few decorative pieces to add interest without giving the room too many decorative pieces to dust.

Style meets Function

great room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseeAlfie fought hard for a chandelier (she’s still crying over the fact that there’s not one in this room), but the clients insisted on a fan instead. They ultimately opted for function over beauty, but beauty wasn’t sacrificed too greatly with this magnificent ceiling fan. Because of the high ceilings and enormous windows, Alfie knew this would facilitate air flow, so she went searching for an amazing fan to make her clients happy! This is typical for our team of Knoxville interior designers. We work directly with clients to enhance their living spaces while also taking their specific needs into consideration. 

In our last post,we mentioned the new engineered hardwood floors we installed. We also added a beautiful hand-knotted rug. This particular rug has a lot of texture, and in this case, it adds warmth, but it could also be somewhat forgiving if their 4-legged baby were to track in dirt. We love finding the perfect rug for our clients! We have many unique trusted sources to make sure we find the right fit for each space.  

great room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseegreat room renovation, living room custom furnishings, and custom window treatments on Tellico lake completed by Knoxville interior designer, Alfie Rowan, rowan Hall interiors, interior designers in Knoxville tennesseeHome Sweet Home

Ultimately, this great room is extremely livable, and the materials are durable. We used many performance fabrics that won’t stain easily, and we put thought into every material and selection made. This room was meant to be used by the family.  Our clients sit here every day, and now they can watch television or have cocktails at night without fear of ruining a delicate space. It’s not only a beautiful great room, but it’s also functional and comfortable for our lovely clients.

Our Knoxville, Tennessee interior design firm finds such joy in making a house into a home for all of our clients. We loved traveling to beautiful Tellico Village to bring this house to completion. If you’re in the Knoxville area, we’re happy to come to you too! Whether you need a full renovation of a luxury cabin in Kahite or custom window treatments in your home in Sequoyah Hills, our Knoxville interior design team can make it happen. Schedule a discovery call today to get the ball rolling, and learn more about our initial consultations here before we kickstart your project. We can’t wait to hear from you!

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