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A Grandmillennial Oasis
Reviving Tradition with Rowan Hall Interiors

Step into the enchanting world of grandmillennial interior design, where timeless elegance meets playful sophistication. In this blog post, we’re breaking down our latest grandmillennial  living room project, where traditional design elements are reimagined in a vibrant and modern context. At Rowan Hall Interiors, we pride ourselves on crafting spaces that seamlessly blend classic charm with contemporary flair, creating personalized havens that reflect the unique tastes and lifestyles of our clients.

At Rowan Hall Interiors, our goal is to transform spaces into sanctuaries—places that feel cozier, brighter, and more luxurious. Drawing inspiration from the classic silhouettes and a little bit of frill, our team of interior designers brought our clients’ vision to life in a great room update. With a keen eye for detail and a passion for timeless design, we curated a space that exudes warmth, character, and charm.

Customized Color Palette and Thoughtful Updates

Our signature approach to design begins with a deep understanding of our clients’ preferences and lifestyles. By maintaining a neutral base with rich gray walls and a neutral sofa, we provided the perfect canvas for our vibrant color palette to shine. Custom window treatments, patterned throw pillows, and custom boucle chairs in coordinating peach hues added layers of texture and visual interest to the space.

BEFORE

To prep the space for the luxurious furnishings we would be adding, we needed to update the room’s foundation. We began by refinishing the existing fireplace surround with a white marble tile. The clean, classic look of the herringbone pattern next to the original stained mantel seamlessly merged traditional charm with contemporary elegance. 

We also painted the walls and ceiling to achieve a base palette that would compliment our design plan. Our professional paint colorist opted for deeper shades that would make the room feel cozier. The ceilings were tall enough and the room was large enough that the space could handle a more mid-tone gray without feeling too dark. This paint choice actually makes the final design feel even more quaint and classic.

BEFORE

Playful Details and Maximalist Approach

One of the hallmarks of grandmillennial interior design is the incorporation of playful details that add whimsy and charm to the space. At Rowan Hall Interiors, we love to embrace this maximalist approach, allowing creativity and personality to shine through in every design. Tassel trim and florals, once considered outdated, were reintroduced in an updated way, bringing traditional design elements into the modern era. This thoughtful blending of old and new creates a space that feels fresh, inviting, and full of character.

Like any true interior designer, Alfie loves the opportunity to play with all types of design aesthetics. While she loves incorporating antique pieces and vintage finds into her own home, some clients prefer a more minimalistic and current approach. Overall, design has trended away from big, colorful florals and frilly accents. At her 2023 trip to High Point Market, Alfie got a sense that the industry would be moving back towards more traditional, feminine, and whimsical design. This project is just a taste of what is to come!

Let’s Write Your Story

In the heart of Knoxville, Tennessee, this living room project stands as a testament to the beauty of tradition and the excitement of modern design. At Rowan Hall Interiors, we believe that every space tells a story—and this living room is a celebration of timeless tradition and joyful innovation. From concept to completion, our team is dedicated to bringing our clients’ visions to life, creating personalized havens that reflect their unique tastes and lifestyles. Experience the magic of grandmillennial style with Rowan Hall Interiors, where classic charm meets contemporary flair in perfect harmony.

Your home should tell a story you are proud to share. If you don’t feel inspired within your home, maybe it’s time for a change. Whether grandmillennial interior design has renewed your love of home interiors or you’re itching for a more minimal design, the Rowan Hall team can make it happen! Give us a call today to begin planning your dream home upgrade.


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framed artwork and lamps behind custom upholstered sectional, custom upholstered ottoman, matching patterned chairs, wood beams in custom designed living room, by Knoxville TN interior design firm Rowan Hall Interiors, custom home in Farragut TN

A Symphony of Style
Transforming a Dark Basement into a Contemporary Haven

At Rowan Hall Interiors, we believe every space has the potential to become a reflection of its inhabitants’ personalities and preferences. In our latest project, we embarked on a journey to breathe new life into a dated and dim basement, creating a contemporary oasis that seamlessly merges transitional elegance with bold modernity.

The Vision

BEFORE

BEFORE

The problem was clear: the basement no longer harmonized with the rest of the beautifully remodeled home. Dark and outdated, this space needed a fresh start to become a family-centric area for relaxation and entertainment. The Rowan Hall team previously worked with these clients for years, remodeling almost every inch of their upstairs while leaving the basement neglected. Now, it was time for a change.

Our clients typically favor a contemporary look, yet their home leans traditional. In the rest of the home, we created a delicate, transitional balance. A total remodel of the basement gave us the opportunity to let the clients’ contemporary taste shine. 

We love that these clients don’t shy away from bold color, but it was important to give them a neutral base so their favorite hues could shine. We opted for blue accents that give this space a classic and fun feel.

A New Foundation

Before we could bring in the fun furnishings and dreamy accents, we needed to address the foundation of the room. Carpet and dark walls were not exactly creating an inviting environment, and there was a dividing wall with a stone archway separating the basement. We decided to open up the space by removing the wall, which led to a structural dilemma and the need for a wood beam spanning the middle of our new open space.

Wood beams installed for structural support and architectural design

Navigating structural challenges creatively, we turned a necessity into a design highlight. Four massive beams, stained to match the new engineered hardwood flooring, became not just supports but an architectural focal point, adding an extra layer of sophistication to the room.

We painted the walls a light gray, installed new flooring, and our blank canvas was ready for the Rowan Hall magic!

Kitchen Overhaul

This basement hangout had a pretty dated eyesore that was probably amazing in some other decade. A fireplace + kitchen combo wouldn’t have been our first pick, but we wanted to work with the unique layout to create a more functional space for this bonus room.

BEFORE

Working with the existing structure, we transformed the space by adding more cabinets to give a more balanced appearance. We opted for a light, warm gray color to brighten the space, and replaced the countertops with a beautiful light quartz. We introduced a metallic glass tile backsplash to dress up the space, and ran the tile in a vertical straight stack to give the contemporary feel our clients love. 

As for the fireplace, we chose to embrace it. The heavy stone needed to go, and we replaced it with a neutral tile surround. The finished look is sleek and modern, the perfect focal point for a cool basement hangout. 

renovated kitchen, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

AFTER

renovated kitchen, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

AFTER

Thoughtful Planning

To break up the long, open space and provide flow, we designed back-to-back seating areas, giving the family multiple areas to gather for movies and game nights. Both areas have cozy seating and upholstered ottomans, perfect for lounging. We broke up the space vertically by adding a set of beautiful lamps between the back-to-back sofas. This is one of those genius techniques that our clients love when working with our experienced designers. The room still feels open and airy, but visually, there is a clear separation.

basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

One of the seating areas is anchored by the fireplace, and we opted for an L-shaped sofa to provide plenty of comfy seating. An important piece of the puzzle for this particular client was artwork. She really wanted something that spoke to her, so we searched high and low for the perfect options. In the end, she fell in love with this abstract figurine painting in shades of blue and gray, which perfectly ties in with the other blue hues we included. 

basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville TennesseeThe other seating area is anchored by a bold statement wall. We couldn’t resist a little grasscloth wallpaper, especially when our clients aren’t afraid to take some risks! This one in particular has a raised gold detail in a geometric pattern. The TV sits beautifully on this wall, and we also installed a floating cabinet to hide cords and consoles and other not-so-beautiful things. We truly think of it all!

Personalized Expertise

At Rowan Hall Interiors, we take pride in earning our clients’ trust through personalized expertise. Every decision is curated to suit their needs, ensuring a collaborative and enjoyable design journey. Personal touches, like the client’s cherished artwork, are seamlessly integrated into the design narrative.basement renovation, custom designed by Knoxville interior design team at Rowan Hall Interiors, Interior designers in knoxville Tennessee

The stark contrast between the before and after is a testament to the transformative power of thoughtful design. The once dark and uninspiring space now radiates openness, contemporary elegance, and a neutral palette punctuated with playful pops of color that can easily evolve with the family’s changing tastes.

In every project, our Knoxville interior designers’ commitment is to go beyond aesthetics, creating spaces that tell a unique story and enhance the lives of those who inhabit them. This basement remodel is not just a room; it’s a symphony of style, where the elements of contemporary and transitional design dance together in perfect harmony.

We would love to get to know you and create a beautifully unique space for you and your family! Whether your living room needs an upgrade or you’re itching for a total remodel, our team can make your dreams come true. Give us a call today!

For more photos of this project, click here.


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Tellico Village Lake House
College Daughter's Retreat

It’s no secret that many folks are fleeing the wild, wild west for a more laid back, affordable lifestyle in Tennessee. This is true for our Tellico Village Lakeside Living clients who hired the Rowan Hall team to renovate their new home last year. We gave their great room a rustic, contemporary new look, brought their powder room into this century, made their primary bedroom an oasis, and even upgraded their kitchen

Although their fabulous new digs were purchased to usher them into their new chapter as empty nesters, the kiddos away at college still needed a landing pad–and it didn’t hurt that it would be lakeside! Their son claimed a basement bedroom, and their daughter decided a main level, hunter-green bedroom would be the perfect place to rest during breaks from school.

Gone With the Green

Although shades of green are certainly coming back in style, this particular color really dated this room. Furthermore, the green was only an accent to the two-tone chair rail style of decades past. Alfie is not a fan of this trend, especially not in a bedroom. It’s common to see this in a dining room, and in Alfie’s words, “it’s not a crime, but maybe it should be.”

Instead of removing the trim altogether, we opted to paint the walls and trim one color. The trim detailing is still there, but it’s not as noticeable. The paint job did wonders for this room by making the ceiling look taller and not breaking up the walls like before. With just one simple color change, the molding doesn’t stick out like a sore thumb and the room looks so much bigger. That’s the kind of expertise you get when working with experienced interior designers!

Carpet and Curtains

Next, we upgraded the carpet to something that brings more of an elevated feel. The subtle pattern gives the same effect that an area rug would bring to this space, so we chose to forego an additional rug for now. The existing valances had to go, so we installed custom window treatments in a much more modern style. We opted for our signature pleated panel with simple black hardware–a classic look that will be “in” for years to come!

We decided to give this spacious bedroom a lounge area, primarily for their daughter to use when she’s home from school. Our vision was a comfortable space where she could curl up with a book or sit back and enjoy the views of Tellico Lake. This room can double as a guest suite for other visitors or a retreat for anyone in the household. During the height of Covid, it was prevalent on peoples’ minds to have alternative workspaces in their home, and this would also make a great place for that.

Classic with a Flair

The clients purchased a new bed for the primary suite, but their old one was still beautiful and in great condition. We decided to utilize that bed in this room, while bringing in new bedding and nightstands to make the space feel brand new. 

We wanted to keep the overall space very classic and timeless, but incorporated some retro-inspired elements to give a more modern feel. We brought in custom pieces that were arranged in a way that makes the room feel much bigger. A geometric table with a wood top combines the mid-century vibe with the rustic touches sprinkled throughout the home.

Finally, the finishing touches complete this relaxing bedroom oasis. Calming shades of light green, nature-inspired artwork and natural elements make this room a retreat to be missed while the clients’ daughter is away at school. Something tells us that’s exactly what they were hoping for!

If your kiddos are grown and moved off, their childhood bedrooms might be collecting dust and unsuitable for guests. Maybe you’ve moved and want to give your adult children a place to land that can be useful to you while they’re away. The Rowan Hall team can help turn your extra bedroom into a multi-use space where you can proudly invite guests to stay! Contact Rowan Hall today, and by next Thanksgiving your home will be ready to host the entire family.


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Aspen Luxe Basement Renovation
Part II

Fall is upon us, which means soon we’ll be looking for excuses to stay in and hibernate with the people we love most. What better excuse than a brand new, beautifully remodeled bonus room basement that the whole family can enjoy? In our last blog featuring this Aspen Luxe project, we broke down how we teamed up with Preferred Construction to give an unfinished basement functionality and style. Today, we’re diving into the furnishings and finishing touches we added to make this space extraordinary.

Our Maryville, Tennessee clients love their mid-century home that sits nestled in the windy roads of East Tennessee. They wished for a space to cuddle up as a family for movie nights, entertain friends, or host slumber parties. Our Knoxville interior design team put their brilliant heads together to create a space that would be functional and beautiful for this family. 

Rowan Hall’s vision combined elements of mid-century design with notes of rustic influence inspired by the home’s Smoky Mountain surroundings. Combined with the fresh, sophisticated feel of Rowan Hall Interiors design, the end result is what we call “Aspen Luxe.” 

Personalized Design

Because this space is underground and lacking windows, an important part of the design was bringing in the outdoors and making the space feel more grand. Painting the ceilings white made them feel higher, while the walls were painted a bright shade of light gray. Large artwork adds a focal point to the space, giving the same feel that a window would create. We chose artwork in neutral tones ranging from cool to warm, and the pieces bring in the feeling of nature in an abstract way. 

This basement bonus room design needed to serve the entire family, and a welcoming, cozy feel was high on our clients’ wishlist. We customized these amazing sofas with performance fabric, and the best part–they easily transform into stylish sleeper sofas. Alfie Rowan, lead designer and founder of Rowan Hall, discovered these at High Point Market earlier this year. She immediately thought of this project and knew they would be perfect for our clients. One of many perks of working with experienced interior designers is knowing that we’ve done our research, tested countless products, and narrowed down the perfect picks for your lifestyle.

Livable Luxury

In addition to performance fabric on the sofas, we chose other durable Kryptons for a fun accent chair and kitchen barstools. These materials will be perfect for little hands or messy adults, making clean-up as easy as can be. The textured wool rug in the living area will hide dirt and stains, so our clients can kick back and relax with ease. 

Knoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

Each piece in the space was thoughtfully chosen by our Knoxville interior design team to fit the lifestyle of our clients and the specifics of this project. We chose low-profile furnishings to make the ceilings feel taller. We selected a lightweight coffee table and ottoman for easy rearranging when the sofas need to transform. We picked furniture with organic shapes and mid-century influence to be the foundation of our Aspen Luxe design. 

Finishing TouchesKnoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

Finally, we filled the space with hand-selected accessories and decorative touches that really make it feel like a home. Throw pillows, trays, baskets, vases and coasters are the little details that bring a space to life. We brought in pops of warm neutrals and cool grays in the pillows, added some fun personality with a unique planter, and brought in touches of greenery to bring in the outdoors. 

In the end, our clients loved coming home to a new basement bonus room full of hand-picked pieces for their family. Rowan Hall’s expert interior designers ensured that every detail of this renovation was cohesive and well thought out. Read how we worked with Preferred Construction to design the remodel of this space here, and contact us today for help designing your home project. From beginning to end, we’ll ensure each and every detail is a beautiful reflection of style, luxury and comfort.


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Tampa Vacation Home
Multi-Functional Basement Remodel

How does a team of Knoxville Interior Designers get hired to update an entire vacation home in Tampa, Florida? Having amazing clients who wouldn’t dream of moving into a new home without their favorite Rowan Hall ladies!

After completing a full-service interior renovation of the family’s Knoxville residence, our clients invited Rowan Hall to give their new vacation home a fresh new look. We gave an inside look at the primary bedroom of this Tampa vacation home, and now we’re heading down to the basement to break down how we created the ultimate hangout spot.

No Working Allowed

The previous owners of this home used their basement as a home office, but vacation homes are not meant for working! Our clients intend to use their second home as a weekend getaway and a place to rejuvenate with their family. We decided that bonus room for relaxing and extra accommodations would serve them better, so we started planning for this multifunctional space!

This space had a leg-up on other basements due to the three windows letting in natural light. There was also a bathroom, which meant it could be used as an extra bedroom. The clients agreed that that would suit their needs. Having an extra bed meant more visitors could come, including their aging parents.

Although we agreed to include a bed in this space, we didn’t want to eliminate any other potential use for this space. It could also be a great hangout spot for the clients’ young adult children or a quiet place to read. Therefore, we opted for a comfortable, space-saving Murphy bed that could stay folded in the wall when not in use. The piece is flanked by shelving and can be pulled out easily for a comfortable sleeping spot when visitors come to stay.

A Place to Unwind

Comfort was key in this space, so we brought in a custom sofa in performance fabric and upholstered ottoman for lounging. The lightweight ottoman was a better option for rearranging than a heavy coffee table, and the fun striped fabric we chose gives a pop of color to this neutral room. 

More vibrant colors and bold patterns were incorporated in the throw pillows and custom draperies. We wanted the space to feel youthful and modern. A mix of patterns in shades of aqua and lime green give that fun flair our clients were looking for. Geometric style lamps and an epoxy side table add more style to this otherwise neutral room.

The rug we chose also gives a neutral base for the fun patterns to pop. A rug makes any room cozier and will also dampen the noise in this case. Layers of texture and color make this once dreary basement an inviting space for the whole family. 

Room for All

Although our clients didn’t need this space to function as a home office, it would still make a great place to work from home! The beauty of this basement is that the options are endless! Rest and relax, curl up with a book, have a movie night, or pull out the Murphy bed for a good night’s sleep. This flex room is cozy and inviting enough for all of it!

Even if you don’t have a spare room in your second home for us to play with like these clients do, you probably could use some multifunctional solutions in your own home! Our team of design experts can come up with simple solutions to make your life much easier and your home much more livable for you. Give us a call to get started planning your home project today!


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