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Aspen Luxe Basement Renovation
Part II

Fall is upon us, which means soon we’ll be looking for excuses to stay in and hibernate with the people we love most. What better excuse than a brand new, beautifully remodeled bonus room basement that the whole family can enjoy? In our last blog featuring this Aspen Luxe project, we broke down how we teamed up with Preferred Construction to give an unfinished basement functionality and style. Today, we’re diving into the furnishings and finishing touches we added to make this space extraordinary.

Our Maryville, Tennessee clients love their mid-century home that sits nestled in the windy roads of East Tennessee. They wished for a space to cuddle up as a family for movie nights, entertain friends, or host slumber parties. Our Knoxville interior design team put their brilliant heads together to create a space that would be functional and beautiful for this family. 

Rowan Hall’s vision combined elements of mid-century design with notes of rustic influence inspired by the home’s Smoky Mountain surroundings. Combined with the fresh, sophisticated feel of Rowan Hall Interiors design, the end result is what we call “Aspen Luxe.” 

Personalized Design

Because this space is underground and lacking windows, an important part of the design was bringing in the outdoors and making the space feel more grand. Painting the ceilings white made them feel higher, while the walls were painted a bright shade of light gray. Large artwork adds a focal point to the space, giving the same feel that a window would create. We chose artwork in neutral tones ranging from cool to warm, and the pieces bring in the feeling of nature in an abstract way. 

This basement bonus room design needed to serve the entire family, and a welcoming, cozy feel was high on our clients’ wishlist. We customized these amazing sofas with performance fabric, and the best part–they easily transform into stylish sleeper sofas. Alfie Rowan, lead designer and founder of Rowan Hall, discovered these at High Point Market earlier this year. She immediately thought of this project and knew they would be perfect for our clients. One of many perks of working with experienced interior designers is knowing that we’ve done our research, tested countless products, and narrowed down the perfect picks for your lifestyle.

Livable Luxury

In addition to performance fabric on the sofas, we chose other durable Kryptons for a fun accent chair and kitchen barstools. These materials will be perfect for little hands or messy adults, making clean-up as easy as can be. The textured wool rug in the living area will hide dirt and stains, so our clients can kick back and relax with ease. 

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Each piece in the space was thoughtfully chosen by our Knoxville interior design team to fit the lifestyle of our clients and the specifics of this project. We chose low-profile furnishings to make the ceilings feel taller. We selected a lightweight coffee table and ottoman for easy rearranging when the sofas need to transform. We picked furniture with organic shapes and mid-century influence to be the foundation of our Aspen Luxe design. 

Finishing TouchesKnoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

Finally, we filled the space with hand-selected accessories and decorative touches that really make it feel like a home. Throw pillows, trays, baskets, vases and coasters are the little details that bring a space to life. We brought in pops of warm neutrals and cool grays in the pillows, added some fun personality with a unique planter, and brought in touches of greenery to bring in the outdoors. 

In the end, our clients loved coming home to a new basement bonus room full of hand-picked pieces for their family. Rowan Hall’s expert interior designers ensured that every detail of this renovation was cohesive and well thought out. Read how we worked with Preferred Construction to design the remodel of this space here, and contact us today for help designing your home project. From beginning to end, we’ll ensure each and every detail is a beautiful reflection of style, luxury and comfort.


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Tampa Vacation Home
Multi-Functional Basement Remodel

How does a team of Knoxville Interior Designers get hired to update an entire vacation home in Tampa, Florida? Having amazing clients who wouldn’t dream of moving into a new home without their favorite Rowan Hall ladies!

After completing a full-service interior renovation of the family’s Knoxville residence, our clients invited Rowan Hall to give their new vacation home a fresh new look. We gave an inside look at the primary bedroom of this Tampa vacation home, and now we’re heading down to the basement to break down how we created the ultimate hangout spot.

No Working Allowed

The previous owners of this home used their basement as a home office, but vacation homes are not meant for working! Our clients intend to use their second home as a weekend getaway and a place to rejuvenate with their family. We decided that bonus room for relaxing and extra accommodations would serve them better, so we started planning for this multifunctional space!

This space had a leg-up on other basements due to the three windows letting in natural light. There was also a bathroom, which meant it could be used as an extra bedroom. The clients agreed that that would suit their needs. Having an extra bed meant more visitors could come, including their aging parents.

Although we agreed to include a bed in this space, we didn’t want to eliminate any other potential use for this space. It could also be a great hangout spot for the clients’ young adult children or a quiet place to read. Therefore, we opted for a comfortable, space-saving Murphy bed that could stay folded in the wall when not in use. The piece is flanked by shelving and can be pulled out easily for a comfortable sleeping spot when visitors come to stay.

A Place to Unwind

Comfort was key in this space, so we brought in a custom sofa in performance fabric and upholstered ottoman for lounging. The lightweight ottoman was a better option for rearranging than a heavy coffee table, and the fun striped fabric we chose gives a pop of color to this neutral room. 

More vibrant colors and bold patterns were incorporated in the throw pillows and custom draperies. We wanted the space to feel youthful and modern. A mix of patterns in shades of aqua and lime green give that fun flair our clients were looking for. Geometric style lamps and an epoxy side table add more style to this otherwise neutral room.

The rug we chose also gives a neutral base for the fun patterns to pop. A rug makes any room cozier and will also dampen the noise in this case. Layers of texture and color make this once dreary basement an inviting space for the whole family. 

Room for All

Although our clients didn’t need this space to function as a home office, it would still make a great place to work from home! The beauty of this basement is that the options are endless! Rest and relax, curl up with a book, have a movie night, or pull out the Murphy bed for a good night’s sleep. This flex room is cozy and inviting enough for all of it!

Even if you don’t have a spare room in your second home for us to play with like these clients do, you probably could use some multifunctional solutions in your own home! Our team of design experts can come up with simple solutions to make your life much easier and your home much more livable for you. Give us a call to get started planning your home project today!


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Aspen Luxe Basement Renovation
Part I

There’s nothing we love more than when our industry friends call Rowan Hall for all their interior design needs. From realtors to contractors and builders, we love being a resource in turning ordinary houses into extraordinary homes. So, when Tim at Preferred Construction found himself with an extensive renovation project and clients who desired a full-service upgrade, he knew Alfie and our team at Rowan Hall would eagerly help Preferred bring their clients’ ideas to life. 

Starting with an unfinished, unusable basement and looking to transform the space into the perfect family hangout, these clients needed guidance in knowing what would be possible for the space. Our team of talented interior designers couldn’t wait to see the potential, so after meeting with the clients in their dark, cold basement, we made a plan to turn their dreams into an attainable reality. Once our team knew their wishlist, we provided drawings and renderings that Preferred interpreted into an accurate estimate. 

Plans to Perfection

Our plans included a kitchenette and bar area, banquette seating, a living area, and a powder bathroom. This family desired a space that both kids and adults could enjoy, so each element of the design needed to be multipurpose.

This basement kitchen was the heart of the design. This area is perfect for entertaining, stashing kids’ snacks or storing overflow from their upstairs kitchen. We chose not to do a full kitchen, as our clients didn’t need this space to function in that way, but we did include a dishwasher, sink, refrigerator, and plenty of cabinet storage. The island can function as a bar for the adults or a birthday party buffet for the kids, and cleanup is easy either way. Knoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

A traditional dining table and chairs didn’t make as much sense in this design as the banquette seating we decided on. Another multi-functional part of our design, this bench was built with storage and electrical. It can serve as a hideaway for clutter and a workspace where laptops and iPads can be charged. 

Working with Preferred Construction’s team was a great partnership because of their talented craftsmen who were able to bring our vision to life. While we have the fun, pretty ideas, they have the technical know-how to build one-of-a-kind pieces from scratch. These built-in benches really give our clients a functional element to their basement that wouldn’t have been possible without the talented team at Preferred. 

Turning Hiccups into Victories

While there are always speed-bumps that arise along the way, working with a great team makes it easy to address issues with as little stress for the client as possible. With any construction project, communication is key. When the designer and contractor communicate well, the client can sit back, relax, and trust the experts to handle their project with utmost care. Knoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

There were a few “have-tos” in this project that we turned into wins for the design. The niche in the kitchen was necessary for structural support, so we utilized this hidden space with shelving to add storage and hide the garbage can. We also had to incorporate an electrical closet behind the banquette seating, which ultimately made the space cozier and felt like the perfect size in the end. 

Your Right-Hand Girls

Our expert interior design team sees a project differently than the construction experts on-site, which means no detail is overlooked. While Preferred’s team saw every issue from a technical standpoint, looking to ensure that the space was structurally sound and passed inspection, our designers think about how our clients will live in the space. If you’re considering a renovation, having a skilled interior designer on your team will ensure you and your family’s lifestyle is considered in every decision.

Working with our Knoxville interior designers also takes the pressure off of you to make the difficult design decisions along the way. Our team at Rowan Hall worked with Dixie Kitchen to design the cabinetry and Broadway Carpets on the flooring. Our expert designers and project managers are on standby to tell your construction team which paint finish or grout color to use, while you get to carry-on with your own day job. Learn more about our 15-step white glove process here. Knoxville interior designer, Alfie Rowan, custom living area and basement remodel with custom kitchen design, Farragut TN custom draperies and home renovation, interior finish selection

Of course, another benefit of working with Alfie and the team is knowing your space will be thoughtfully curated for your lifestyle from the studs to the sofas. We ensure every bit of your investment is cohesive and perfectly picked for you. We filled this space with custom furnishings, beautiful artwork and cozy textiles, but you’ll have to stay tuned for those details!

Make sure you’re following along on Instagram and Facebook to be in the loop about new projects and posts featuring all things Rowan Hall. If you’re in need of an interior designer to team up with for your construction project, contact us here today. We can’t wait to hear from you!


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Tellico Village Lake House
Primary Bedroom Part I

It’s been a little while since we’ve visited our Tellico Village Lake House project from last year, so today we’re moving into the primary bedroom for a two-part breakdown of our clients’ cozy retreat. Before we could bring in beautiful pillows and the perfect custom draperies to complete this space, we had to address some structural elements that were really dating the room as a whole.

West Coast Meets East Tennessee

Our clients became the owners of this waterfront home on Tellico Lake in 2021 when they moved from California to East Tennessee, and we can’t blame them for being drawn to the beautiful backdrop of Loudon County. They found that after selling their home in California, they could get a lot more house for the same money in Tennessee. They found a home they loved in Tellico Village, but the existing interior design and decor were showing its age.Knoxville interior design firm, Rowan Hall interiors, living room renovation with stone fireplace, styled 3 drawer chests, wooded artwork with frame, custom upholstered ottoman and secional, custom geometric patterned chairs in custom designed living room renovation in Tellico Village Tennessee, overlooking Tellico lake

They decided to engage our team at Rowan Hall Interiors to do a total interior renovation. As a Knoxville based interior design firm, Tellico Village is a short trip for us. We’re lucky to get to work in such beautiful locations on Tellico Lake, along the Tennessee River and even into the Smoky Mountains. We travel all around Knox County, but since we are located in Farragut, Loudon County is an easy trip for our design team!

An Owner’s Retreat

When we turned our attention to the primary bedroom, we started by identifying several structural elements that were showing its age. We knew there were other areas of the home that would need more work than this room, so we chose to make minimal changes that would drastically improve the look and value of the primary bedroom. 

One culprit was the double-sided fireplace that served both the bedroom and the bathroom — a common feature in homes built in the early 2000s. It would have been a hefty investment to completely change that configuration right now, so we decided to postpone that part of the renovation. We’re currently beginning a renovation in their primary bathroom, so stay tuned to find out the fate of the fireplace. For now, we closed up the niche in the wall, a small change that made the entire space less of an eye sore. 

We also opted to remove the built-in bar and sink area. This feature screamed “2000” and really dated the room. We demoed the cabinetry, closed off the plumbing and filled in the wall. In the process, we reclaimed the space back into the main closet, giving the owners more room for shoe storage. Instead of allowing this niche to turn into wasted space, our expert design team thoughtfully planned for a new way our clients could utilize the few square feet in a way that would be much more functional for them.

Back to the Future

Another popular pick from 2001 was this dark beige paint color, which we promptly updated to a more neutral-toned hue. Mindful Gray from Sherwin Williams is a happy medium between gray and beige, and it certainly helps bring this space into the current decade. 

We replaced the old, dated ceiling fan with a sleek new fixture, and we replaced the carpeting. In this case, we opted for beautiful new carpeting that will be soft on our clients feet and dampen any noise. This stain-resistant pick was an updated shade and style, eliminating the need for an area rug. This was an ideal solution for this busy family and their four-legged friends. While we installed a beautiful engineered hardwood in the kitchen, great room, dining room and powder room, this carpet was a practical, low maintenance choice that helped take years off the look of this primary bedroom. 

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With the foundation of the room up to par, it was time to start designing the beautiful pieces that would fill it. We’ll break down those choices in our next blog. In the meantime, check out the other design breakdowns from this Tellico Lake project, and stay tuned to our Instagram and Facebook to see the rest of this bedroom update come to life!


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Tampa Vacation Home
Primary Bedroom Renovation

When one of our favorite Knoxville clients purchased a new vacation home in Tampa, Florida, they knew they wanted Rowan Hall to make it their own. After years of working to design their Farragut, Tennessee home to perfection, they trusted Alfie to give them a place in the Sunshine State that felt like home. Despite the project location being a quick plane ride away, our 15-step white glove process allows our design team to execute remote projects efficiently. Today, we’re breaking down the primary bedroom design and how we gave this room’s blank canvas a colorful new life. 

Alfie admits that the primary bedroom had much more hidden potential than what she envisioned at first glance. The room wasn’t initially very inviting. Our team needed to give the space some life and transform it into a restful retreat for our homeowners. To begin, we decided to utilize shades of blue that our clients loved. We set out to achieve a transitional style with a light and airy feel–the perfect vacation home vibe.

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In a bedroom, the bedding is the star of the show! We put much thought into the fabrics and functionality of the pieces we chose. Alfie selected a beautiful chinoiserie toile pattern from Thibaut fabrics to make a large, sumptuous bolster pillow. This same pattern adorns the end of the bed and the draperies, adding pops of color without overwhelming the space. The deep blue half-inch flange around the bolster pillow ties in the blue brushstroke pattern on the lamps, bringing every detail together in this beautiful new space.Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultation, remote work, vacation home designer

Because of the nature of this home, we opted to bring pattern and color with a bed scarf. You’ve probably noticed bed scarves most commonly in hotel rooms. They help protect the linens from suitcases and travel bags when visitors are unpacking. Truthfully, it would be heartbreaking to see a suitcase on this gorgeous piece, but it was necessary in this vacation home. Should our clients choose to share this home with friends and family, their clean, cozy linens will be protected from airport grime. Bed scarves are typically 32 inches wide, but we opted for a bit wider to make the piece feel more grand. This was a way for us to make a stunning statement on the bed without adding a full comforter and duvet cover, which would make our homeowners far too warm in that Florida heat!

A duvet cover also would have required five times the amount of fabric, making it less cost effective for our clients. Bed scarves are a great way to preserve fabric and labor, but they give the same look as a folded, fluffy duvet. Because we were renovating and furnishing their entire second home, our design team worked to stretch their investment as far as possible. It takes an expert, experienced designer to know how to work within our clients’ budget without sacrificing that luxurious feel they are hiring Rowan Hall to achieve. This is just one of the many advantages of working with our Knoxville interior design team!With the bedding thoughtfully designed, this space needed a bed that allowed those beautiful blues to shine. The custom-upholstered headboard was designed with performance fabric and gold nail heads. Alfie selected this pop of gold to tie in the accents on the nightstands, frames above the bed and bedside lamps. We chose these transitional end tables from Phillip Scott and layered them with beautiful lamps from Gabby. We established simple themes, adding greenery and books to the table surfaces to give them a cozy feel.

Tampa Vice

When our Knoxville interior designers travel to markets in Atlanta, Georgia and High Point, North Carolina, they are searching for those perfect pieces that will make our clients light up. One of the pieces of inspiration in this room was a stunning piece of furniture from Currey & Company. Alfie sometimes teases our client and calls her “Miami Vice,” because she always wants to be more glamorous and live on the edge when it comes to her interior design. This cabinet definitely had that Miami flare. It has a more transitional feel than many of the other pieces, thanks to the dark sapphire-blue finish that strengthened the sycamore veneers on the door fronts. The wood grains imbued the cabinet with hints of distressing that contrasted with the sleek lines of the base and the antique brass-finish door pulls.

We placed gorgeous sculptural vases as accents on this piece, and we also left space for a television should our clients choose to put one there. TVs typically aren’t beautiful, but let’s face it–they’re functional, and our clients who want them deserve to have what makes their home feel perfect for them. This cabinet gives them the option to add a TV, and it also gives them additional storage. However, this room was blessed with a massive closet, so storage didn’t have to be top of mind for this design.

Window Dressings

Knoxville interior designer, Loudon county interior designer, Knoxville, Farragut, Rarity Bay, Wind River, custom draperies, interior finish selection, paint color consultationOf course, no Rowan Hall room is complete without custom window treatments, and these were some of the prettiest we’ve ever done. The view off the Juliet balcony is supposed to be the million-dollar shot, but before Rowan Hall went to work, even the best part of the room fell flat. The custom curtains we selected frame the view perfectly, making the outside look even prettier thanks to the fabulous inside. We used split curtain rods for the nonfunctional panels and were able to add color, texture and interest on that wall in the process.

Above the bed, we hung a trio of beautiful framed medallions. Alfie typically opts for something above a bed, as long as it’s not too busy. She likes having a place for the eyes to rest, and these fit the bill. This set of custom artwork from one of our favorite manufacturers frames pieces of gold, antique jewelry. Simple and captivating, they give the space another pop of gold and round out those warm accents. Having more areas of interest for the eyeballs to land makes this room look much bigger, helping us achieve its full potential.

Coastal Transformations

As far as the foundation of this room, it only required a few cosmetic upgrades. A light, neutral color on the walls brightened the space, making it feel less dated without the yellow-toned walls from before. A new ceiling fan modernized the space, and just like that, this primary bedroom didn’t feel like a blast from the past! 

We were able to achieve a transitional, beachy feel (with a hint of Miami Vice), giving our coastal clients a home away from home they can enjoy on their many trips down south. From Knoxville, Tennessee to the Sunshine State, Rowan Hall’s expert interior design team knows how to get the job done! We love when our clients ask us to travel with them. After all, who knows their home living needs better than Alfie herself! After years of getting to know her clients, she knows how to curate a space that serves their lifestyle better than they do. That’s the reason they trust us! It all began with an initial consultation, and their working relationship has only grown from there. Schedule your initial consultation today–your future self will thank you!


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